In a major international expansion, Pfizer operations are established in Belgium, Brazil, Canada, Cuba, England, Mexico, Panama, and Puerto Rico. John "Jack" Powers, Jr., then assistant to Pfizer President John McKeen, directs his international teams to “study the economy, establish proper contacts with government officials, learn the language, history, and customs, and hire local employees wherever possible." While other companies keep their international employees on a short leash, Pfizer gives its international people tremendous autonomy, enabling them to make critical decisions immediately, rather than waiting weeks, or even months, for the home office to respond. This formula proves to be remarkably successful in the years ahead.

