The Startling Reality Counterfeit medicine is fake medicine. It’s a problem that is on the rise in the United States and around the globe, putting the public at risk. Pfizer's Role in Combating Counterfeit Medicine We have an aggressive campaign to fight counterfeit Pfizer medicines. Frequently Asked Questions View commonly asked questions about counterfeits. Fight the Fakes Fight the Fakes is a campaign that aims to raise awareness about the dangers of fake medicines.