Male Workforces and Telehealth
Paris Meeting Successes: Aside from notable attributions to passions around food, wine and romance, Paris also has a healthy contingent of large multinational companies and organizational representatives (i.e. International Diabetes Foundation, GAVI, WHO) that are committed to global health. The meeting with GBCHealth’s European-based member companies from sectors like pharmaceutical, extractives/mining, travel & tourism, beverage distributors, etc., went well as many had large male workforces in developing countries that could benefit by incorporating our male engagement workplace initiative. Putting my Pfizer field sales (as well as marketing and analytics) skill sets to use, I presented the Healthy Women, Healthy Economies (HWHE) initiative framework and more specifically demonstrated the value of our programmatic developments including the new male engagement workplace toolkit. Despite receiving some curious looks from the audience when starting my presentation on how a male engagement program in the workplace is supposed to help women’s/girl’s health, I explained the benefits of gender/behavior equality program work and why workplaces with higher percentages of males are a great opportunity to target this program to.
Outcomes of the Male Engagement Program include increased voluntary counseling and health service use, increased worker productivity, and benefits to the worker’s family (wife & children) as well as the community at large. The presentation was well received and when networking after, I realized I had generated substantial interest. A few companies actually made formal requests to customize the male workplace resources along with inquiries on how to participate in the initiative. The companies present (most with Francophone based operations) appreciated the culturally appropriate and high quality French version of the toolkit. I was not fully aware how important this was for effective program implementation. While assuming many people will know at least a little English (and you will be right much of the time), there are subtle nuances in other languages and cultures that cannot be expressed the same way in the English form. Since French is such a prevalent language in targeted areas for global health improvements, this was an important and valued addition for our HWHE initiative. Going the Distance…. For Telehealth There was broader discussion on the impact of “telehealth” which is implicitly defined as “health-associated services over long distances via telecommunications.” Due to continued challenges reaching rural populations with health interventions in virtually any global health situation, telehealth and other mobile communication technology use has the ability to revolutionize health service delivery in these areas. In fact, HWHE’s is now considering strategic inclusion of telehealth, based programmatic work for improving the lives of women and girls as well. End Notion I came to Paris expecting to present and provide information, but left with a multitude of great feedback and suggestions to improve our current efforts. I will have a lot of follow up to do after I return from Brazil, which is my next country to attend meetings as an advocate for GBCHealth and Healthy Women, Healthy Economies. Picture Perfect I included a night picture of the Eiffel Tower here to represent two points:
- The Eiffel Tower was supposed to be only a temporary exhibit for up to 20 years after its creation for the 1889 World’ Fair.
- Considering the tower’s role through recent history, it is an excellent representation of the mantra “if a job worth doing, it is a job worth doing well!”
à la prochaine, or “until we speak again” in French