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Brandford Giddings, Jr.
District Sales Representative
Base/Location: Las Vegas, Nevada
NGO Partner: Population Services International (PSI)
Assignment Location: Kigali, Rwanda
Duration: May 2012 – August 2012
Fellowship Title: Entrepreneurship Fellow
Brandford has worked for Pfizer since November 2004, and most recently as a District Sales Representative in Regional Business Unit West. His current sales responsibility is for pain management, family practice, and orthopedic physicians. Additionally, he has territory management responsibilities for locally based Department of Defense accounts.
Population Services International's (PSI's) 2012-2013 partnership with Global Health Fellows will focus on increasing the efficiency and effectiveness with which PSI distributes family planning and maternal health products. To ensure products are available to hard to reach clients, PSI needs consistent and reliable sales and distribution systems. Fellows will assess current sales, procurement and warehousing practices and develop a toolkit to help PSI introduce enhancements which will be shared with PSI offices around the world. During his Fellowship in Rwanda, Brandford will work closely with co-Fellows with PSI in Uganda and Tanzania.
Brandford hopes to learn more about the challenges and strategies of global health care in developing nations, and how private sector techniques can augment the sustainability of non-governmental organizations' efforts. Brandford's goal is to return to Pfizer with an enhanced understanding of these techniques and to be able to take an active role in Pfizerýs involvement in global health care.
Population Services International is the world's leading nonprofit social marketing organization, operating in more than 60 developing countries. PSI creates demand for essential health products and services by using private sector marketing techniques and innovative communications campaigns.
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