Aditi Goenka

Senior Manager
CGC Brand Marketing

Aditi has worked for Pfizer since May 1998, first as a sales rep and more recently as a CGC Brand marketer on Lipitor. Currently, she is responsible for payer marketing strategies and for creating the US Peri–LOE strategy for Lipitor in collaboration with EPBU. She is also working with the US Primary Care Strategy team to develop a Value Based Health framework and helping shape the adoption of this strategy by the US Primary Care organization.

On her fellowship assignment with USAID and TB CAP, Aditi will be providing technical assistance to strengthen coordination and implementation of public-private sector collaboration in TB/HIV. She will do this by supporting the government and its partners in drafting a strategy to establish public private TB/HIV partnerships and coordination mechanisms in selected towns and facilitating public and private stakeholders planning and review meetings between selected pilot towns on TB/HIV to expand TB/HIV care. From her GHF experience, Aditi hopes to learn more about TB/HIV co-infection issues and the challenges of engaging the private sector in a public health issue. Aditi believes she'll return from her assignment with greater understanding of emerging markets and developing world cultures.

USAID is an independent federal government agency and is the principal U.S. agency extending assistance to countries recovering from disaster, trying to escape poverty, and engaging in democratic reforms. The U.S. President's Emergency Plan for AIDS Relief (PEPFAR) was launched in 2003 to combat global HIV/AIDS. It is the largest commitment ever by any nation for an international health initiative dedicated to a single disease — a five–year, $15 billion, multifaceted approach to combating the disease around the world.

Project HOPE (Health Opportunities for People Everywhere) is dedicated to providing lasting solutions to health problems with the mission of helping people to help themselves.