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Jerid Lydic
Senior Therapeutic Specialty Representative, Primary Care, North East Regional Business Unit
Reston, Virginia, USA
NGO Partner: 
Population Services International (PSI)
Assignment Location: 
Dar Es Salaam, Tanzania
August 2010 – January 2011
Fellowship Title: 
Sales and Marketing Fellow
Fellow Biography: 

Jerid has worked in sales for Pfizer since April 2001
and is currently a Senior Therapeutic Specialty Representative. Since 2001, he has been responsible for promoting 11 separate products to more than 12 medical specialties. Jerid participated in two separate product launches and initiated multiple regional and cross–regional sales initiatives in an effort to increase product awareness and prescribing within targeted specialties. Additionally, Jerid completed his MBA concentrating in Strategic Management in May 2010.

On his Fellowship assignment with Population Services International (PSI), Jerid will be working to help develop a new product (basic clean delivery kit) to ensure that proper, basic, sterile supplies are available at the time of child birth to women who will most likely deliver outside of a hospital setting. Jerid's responsibilities will include: kit development, pricing, supplier identification, packaging development, and providing strategic recommendations for distribution, training, and communication in two pilot districts.

Through his Fellowship, Jerid hopes to learn more about the needs and challenges of working in a developing market. Jerid believes that he will return from the assignment with a deeper understanding of identifying/satisfying the needs of a targeted population with a specific area for improvement. He also hopes to improve his abilities to look at problems from different perspectives in an effort to create best–in–class solutions for all stakeholders involved.

Population Services International (PSI) is the world's leading nonprofit social marketing organization, operating in more than 60 developing countries. PSI creates demand for essential health products and services by using private sector marketing techniques and innovative communications campaigns.