Sonia has worked for Pfizer since November 2005 in Sales and is currently a Specialty Market Representative for Ophthalmology and Fragmin in Ottawa, Canada. Previously, Sonia worked in Pharmaceutical Sales in Sydney, Australia, and she also has a background as a high school teacher.
Sonia hopes to draw on her previous work experience in her new role as a Pfizer Marketing Fellow with New Hope in Health Foundation in Ankara, Turkey. On assignment, Sonia will provide assistance with the media and overall communications for the Pfizer Foundation Global Health Partnership (GHP) program. The program focuses on improving cancer patient advocacy and bringing together patient groups in Turkey. Sonia will analyze current patient advocacy approaches and their impact on the public. She will also develop a master public relations and media plan for the external communication of the New Hope/GHP Patient Advocacy project.
Sonia hopes to gain new insights into the health care challenges in emerging markets. Sonia believes that sheýll return from Turkey with a greater appreciation for the work Pfizer does around the world and hopes to share that perspective when she returns to Ottawa.
New Hope aims to facilitate the development of treatments and technologies for diseases that arise from genetic damage, prioritizing the needs of children.