Physicians as change agents to facilitate tobacco cessation in clinical practice

Project objectives:

Identify and recruit 20 physicians in each of the three collaborating institutions as primary tobacco cessation change agents (PTCCA); Motivate and train these primary change agents as focal persons for tobacco cessation within their respective departmental units using a traditional intensive two-day face-to-face training session and innovative mobile phone technologies such as SMS and internet based approaches like emails over a six-month period; Support the PTCCA’s to promote tobacco cessation among other physicians in their respective departmental units (Secondary Tobacco Cessation Change Agents) using SMS and internet based technologies over a three-month period.