Marketing Platform Lead
- China - Beijing - Beijing
- China - Shanghai - Shanghai
ROLE RESPONSIBILITIES:
• Lead Oncology marketing platform strategy development and alignment, responsible for the establishment of ecosystem with innovative and strategic platforms and activities to continuously integrate and optimize cross-portfolio synergy.
• Establish necessary professional relationships with government authority and external contacts, and cultivate external opinion leader relationship.
• Responsible for cooperating with internal and external institutions, academic and innovative platforms to support hospital improve diagnostic capability to higher level, e.g.
• Develop recommendations for portfolio prioritization and investment. Leverage and influence various stakeholders and ensure successful team deliverables.
• Establish platforms at country level to fully align with BU strategy to drive oncology patient solution and diagnosis activities in targeting hospitals.
• Support market research program in terms of patient journey, patient insight, etc.
• Ensure that customer and patient insights as well as market issues relating to diagnosis are well understood and processed into the local business plans.
• Drive execution and lead implementation of key marketing platform tactics.
• Lead cross department and cross TAs platform activity implementation as planned. Lead & partner with cross functional teams of Sales, Marketing Platform, Marketing, Market Access etc. colleagues to ensure the efficiency of the platform activity implementation improve continually.
Qualifications
• Bachelor's Degree is required, Master degree or MBA is preferred；
• Clinical Medicine/Pharmacy/Biology/Chemistry/Pharmaceutical manicuring related majors is preferred;
• 10+ years of sales management experience, proven sales performance record;
• Plus marketing, strategy, business planning related experience, 10+ years working experience in Pharmaceutical industry;
• Knowledge of Marketing Mix principles, business acumen and marketing execution is must-have;
• Proven track record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics.
• Demonstrated success in independently developing, executing, and measuring complex marketing programs.
• Demonstrated strong commitment to integrity & compliance.
• Preferred demonstrated initiative, strong strategic and leadership skills;
• Track record of working collaboratively across functions;
• Project management experience is required;
• Fluent in written and spoken English is required;
• Advanced Microsoft Office capabilities, particularly Excel, PowerPoint and Word are must-have.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research#LI-PFEBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)