Country Brand Lead (Lung Cancer)
- Taiwan - Taipei
ROLE SUMMARY
The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating expenses, and achieve revenue and profitability targets.
RESPONSIBILITIES
Marketing Brand Plan Execution
Lead the strategic planning process for Lung Cancer portfolio based on customer insights to enhance current portfolio
Tailor and execute brand strategies to local market needs, and define local priorities for Lung Cancer portfolio
Implement the brand plans by working with internal and external stakeholders to deliver on time and budget
Monitor and analyze business performance, business goals (awareness, share and etc.) and the competition
Support country business leads on long range forecasting, OP planning and budget/sales target allocation
Promotional Materials Management
Select best-fitting modules from regional/global content, translate and trans-create brand materials, as needed
Work with medical and related functional team to get appropriate approval for brand plan and materials
Partner with medical team to communicate with KOLs on emergent medical research and differentiated product attributes
Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
Key Projects Support
Carry out Oncology BU team’s CME programs as well as take on assigned tasks independently
Collaborate with sales team to ensure assigned brand plan execution with compliance and market feedback
Ensure monthly tracking reports delivery for each program progress
Manage the program operating budget versus realization in order to ensure effectiveness of budgeted expense
EDUCATION AND EXPERIENCE
At least 3 to 5 years of pharmaceutical marketing and oncology/lung cancer field marketing is a plus
Able to communicate well in spoken and written English.
Bachelor’s Degree, major in medical or business related, master degree or MBA is a plus
KEY COMPETENCIES
Accountable
Growth mindset
Marketing, Customer and Competitor Insight
Marketing Execution
Good interpersonal skills, collaboration/negotiation (w/Marketing roles in country, FF, RTALs, CM)
Well-built skills in communication, organization, prioritization and time management.
Proficiency in English and advanced skills on excel, PowerPoint etc.
Sound level of analytical skills – able to perform simple to moderate data correlation cross and triangulate data from various sources
Vendor management
Resourceful and has sound problem solving abilities
Work under stress to meet project deadlines and minute attention to detail.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)