Sorry, you need to enable JavaScript to visit this website.
Home News Media Resources Press Kits Eczema Media Kit

Eczema Inside Out Press Kit


Eczema Inside Out is a dynamic new program created by Pfizer to inspire those affected by eczema (also called atopic dermatitis or atopic eczema) to communicate the full impact of this chronic inflammatory skin condition beyond the physical symptoms.

Developed in collaboration with patient advocacy organizations from multiple countries, Eczema Inside Out provides information and tools for this condition. These resources can help facilitate productive conversations with healthcare providers about the seriousness of the disease and the burdens often placed on one’s physical and emotional well-being – with the goal of revolutionizing the way that eczema is discussed, viewed, and managed.

  • Meet Tammi: A Family’s Journey with Eczema

    “As a parent, when my daughters experience a flare-up, you feel hopeless. Those that don’t have eczema don’t fully know the extent that the condition has on daily life.”

    Meet Tammi — a mother, blogger, and caregiver — who is living with a chronic, and oftentimes debilitating, skin condition, called eczema.

    After suffering in silence without a diagnosis for years, Tammi became a mother to two daughters who were diagnosed with the same condition. Hear firsthand how she manages the ups and downs of this disease for both herself and her children while advocating for better care. She illustrates the emotional and physical impact of eczema while driving home the importance of speaking up for yourself and others.

    Watch Tammi go beyond the surface to share not only her journey with the condition and her own challenges with receiving a diagnosis, but also her family’s journey with eczema, as well as the importance of advocating for better care for yourself and those around you.

  • Frequently Asked Questions about Atopic Dermatitis

    Navigating your atopic dermatitis alone can be challenging. With the help of patient advocacy organizations around the globe, you don’t have to. Explore the resources below to find answers to some frequently asked questions on managing your eczema. Please note, the content below is owned by each respective organization and is not affiliated with or owned by Pfizer. Content provided by these organizations is informational only and should not be taken as professional medical advice. If you require medical help, please reach out to your health care provider. If you can’t find what you are looking for, please submit your question here.

    The Allergy & Anaphylaxis Australia's (AAA) vision is to improve the quality of life of those living with allergic disease including atopic dermatitis (eczema). Guided by a Medical Advisory Board, they have a wealth of trusted information and trained health professionals to respond to people needing information and support.

    The Asociación de Afectados por la Dermatitis Atópica (AADA – Spain) provides a “101” on eczema in Spanish, touching on facts around diagnosis, symptoms, disease onset, and more.

    The Eczema Association Australasia (EAA) answers fundamental questions on the causes, symptoms, and complications related to eczema. In addition, an FAQ offers access to a summary of their Eczema Impact Report, a study reviewing how eczema affects individuals over a 25-year period.

    Eczema Support Australia (ESA): 1. Connecting Australians affected by eczema so that no one living with eczema feels isolated or alone. 2. Informing and educate Australians affected by eczema so they are equipped to cope with the condition. 3. Advocating for practical support to improve the lives of Australians affected by eczema.

    GlobalSkin's patient education campaign, AltogetherEczema, provides an FAQ that answers questions about eczema, the campaign, and ways to get involved with your local patient organization.

    The IAAD offers an information pack with tips, explanations, and an FAQ in Hebrew. Covering topics including strategies of coping with the day to day life struggles, the effect of the environment, triggers to the skin and more.

    The Irish Skin Foundation (ISF) shares a comprehensive booklet on key facts to know about eczema, including an explanation of potential triggers and tips to manage symptoms and flare-ups.

    The National Eczema Association (NEA) offers a comprehensive FAQ for those looking for more information at all stages of their eczema journey.

    The Skin Health Institute (SHI) is a leading expert on eczema management, focusing on topics including impact of diet, triggers to avoid, and how to repair the skin barrier.