Mother with laughing baby being examined by doctor

Consumer Healthcare Focuses on Delighting Consumers

Inspired by consumer insights, Pfizer continually enhances our products to meet changing consumer needs and preferences. For example, in 2018, we launched ThermaCare® Ultra, the first and only pain-relieving cream with four powerful pain-fighting ingredients. We also expanded our Emergen-C® family of products to include Probiotics+ drink mixes and an Energy+ gummy. The ChapStick® brand expanded its skincare for lips platform by introducing vitamin-enriched tinted lip oils and a night serum, further driving our personal care offerings into the beauty category. In addition, we launched Advil® Multi-Symptom Cold and Flu - the only OTC cold and flu medicine available with ibuprofen - and Robitussin® Honey - the only OTC cough/cold medicine combined with 19 percent real, true-source certified honey.

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