Engaging Patients Who are Active on Social Media to Help Empower Patient Communities

Engaging Patients Who Are Active on Social Media to Help Empower Patient Communities

As Pfizer strives to identify and address the unmet needs of people living with chronic inflammatory conditions, social media can be a great resource to enhance our understanding. The candid conversations we host as part of our Real Talk Summits provide us with invaluable insights from patients who actively share information about their condition on social media.

In 2016 and 2017, Pfizer brought together rheumatoid arthritis patients who are active on social media for the first of our Real Talk Summits. In 2018, we decided to bring the dialogue to a broader community, expanding the Summits to include the psoriatic arthritis and ulcerative colitis communities as well.

The topics discussed at the Summits included emotional well-being, patient empowerment and other issues that are often overlooked when talking about these conditions. Pfizer co-created content to help capture the attendees' personal insights and share across their social media platforms. The Real Talk events allow us to deliver on our commitment to bring the patient perspective to the forefront of all that we do.