&ldquo;Ticks Are Everywhere&rdquo;

"Ticks Are Everywhere"

A campaign in our International Developed Markets to help raise awareness of tick-borne encephalitis (TBE) followed a person dressed as a giant tick appearing in situations causing havoc for unsuspecting individuals, including a family picnic.

Tick-borne encephalitis (TBE) is a tick-borne disease, which is fairly prevalent in Europe and other parts of the world. The virus is passed on by ticks when they feed. There are no current cures for TBE, but steps can be taken to reduce the risk. The premise of Ticks are Everywhere is that while real ticks are not this big or this harmless, they can carry TBE and appear in the places you would least expect them. The campaign introduces vaccination as one preventative option for consumers in relevant international markets to help protect themselves against contracting this disease.