A New Pfizer
This is our new identity, an emblem of our purpose:
Breakthroughs that change patients'
A New Pfizer Our Visual Identity
"After 171 years, we arrive at a new era. A time of extraordinary focus on science and dedication to patients. Pfizer is no longer in the business of just treating diseases — we're curing and preventing them."
![]() | Albert Bourla Chairman and Chief Executive Officer |
We’ve transformed our legacy to look toward the future. A time of science, compassion, and breakthroughs.
“Our new identity reflects the dignity of Pfizer’s history and captures the innovative spirit and science focus alive in the company today.”
![]() | Sally Susman Executive Vice President, Chief Corporate Affairs Officer |
Learn more about the visual expression of our new identity