A New Pfizer

This is our new identity, an emblem of our purpose:
Breakthroughs that change patients' lives®

A New Pfizer             Our Visual Identity



"After 171 years, we arrive at a new era. A time of extraordinary focus on science and dedication to patients. Pfizer is no longer in the business of just treating diseases — we're curing and preventing them."

Albert Bourla
Albert Bourla
Chairman and Chief Executive Officer


We’ve transformed our legacy to look toward the future. A time of science, compassion, and breakthroughs.

“Our new identity reflects the dignity of Pfizer’s history and captures the innovative spirit and science focus alive in the company today.”

Sally Susman
Sally Susman
Executive Vice President,
Chief Corporate Affairs Officer

Learn more about the visual expression of our new identity


Explore our visual identity