You are here

Breast Cancer: A Story Half Told Press Kit

Story_Half_Told_Headers5_620px

Breast Cancer: A Story Half Told is an initiative by Pfizer, which launched in 2014 in partnership with advocates, patients and healthcare professionals. The initiative aims to elevate public understanding of metastatic breast cancer, dispel misperceptions, combat stigma and expand the breast cancer conversation to be more inclusive of metastatic breast cancer.

News:

Pfizer Awards More Than $1 Million in Metastatic Breast Cancer Research Funding Through Breast Cancer: A Story Half Told Initiative

Pfizer Partners with Breast Cancer Leaders to Chronicle the Lives of Women with Metastatic Breast Cancer Through the Lenses of Prominent Photographers

New Survey Finds Majority of Women with Breast Cancer Who Work Want to Do So Even While Undergoing Treatment

Pfizer and Breast Cancer Leaders Join Together to Increase Understanding and Dispel Myths About Metastatic Breast Cancer

Patients Tell The Other Side Of The Story:

Beth-Fairchild-Photo620px

Story Half Told shares the perspectives of people living with metastatic breast cancer as chronicled by prominent photographers. The people openly share the realities of the disease and the joys of their lives through this program. This photography-based initiative is featured on the @StoryHalfTold Instagram account, as well as on www.StoryHalfTold.com and the program's Facebook account.

imageMeet Esther»Pflugerville, TX
imageMeet Beth»New Bern, NC
imageMeet Khadijah»Brooklyn, NY
imageMeet Carol»Ocala, FL
imageRemembering
Jill»
Seattle, WA
imageRemembering Holley»Cedar Park, TX

In 2017, Story Half Told welcomed its first-ever male MBC patient, Michael Kovarik, to help shine a light on metastatic breast cancer and male breast cancer. In 2018, it is estimated that over 2.5K men will be diagnosed with breast cancer.1 For more information on male breast cancer, click here.

Most recently, Story Half Told introduced Sheila McGlown, a 25-year veteran of the United States Air Force and MBC advocate. Sheila is excited to share her story and raise awareness for breast cancer within the African-American community, where women with breast cancer are, on average, 40% more likely to die of the disease than white women with breast cancer.2 To learn more about Sheila and her advocacy work, click here.

In 2017, Story Half Told welcomed its first-ever male MBC patient, Michael Kovarik, to help shine a light on metastatic breast cancer and male breast cancer. In 2018, it is estimated that over 2.5K men will be diagnosed with breast cancer.1 For more information on male breast cancer, click here.

Most recently, Story Half Told introduced Sheila McGlown, a 25-year veteran of the United States Air Force and MBC advocate. Sheila is excited to share her story and raise awareness for breast cancer within the African-American community, where women with breast cancer are, on average, 40% more likely to die of the disease than white women with breast cancer.2 To learn more about Sheila and her advocacy work, click here.

References: 1. American Cancer Society. Key statistics for breast cancer in men. https://www.cancer.org/cancer/breast-cancer-in-men/about/key-statistics.html. Accessed January 30, 2018.
2. American Cancer Society. Breast cancer facts & figures 2017-2018. https://www.cancer.org/content/dam/cancer-org/research/cancer-facts-and-statistics/breast-cancer-facts-and-figures/breast-cancer-facts-and-figures-2017-2018.pdf. Accessed January 19, 2018.

FOUNDATIONAL RESEARCH

Story-Half-Told_Section-header_620px.jpg

In 2014, Pfizer commissioned three complementary studies to inspire change: an in-office study which revealed gaps in patient-physician dialogue; a workplace study, which examined the perspectives of working women with breast cancer, healthcare professionals and employers; as well as a general public survey which revealed gaps in understanding and awareness in metastatic breast cancer.

Story Half Told Materials

The Story Half Told Overview

Statement of Need

Metastatic Breast Cancer Infographic

Shirley Mertz, JD, President, Metastatic Breast Cancer Network, on Expanding the Metastatic Breast Cancer Dialogue (Video)

Disparities in Breast Cancer Infographic

Workplace Resources

Working Through Breast Cancer

The Employer and HCP Role in Supporting Working Women with Breast Cancer

Lillie Shockney, RN, on Supporting Workplace Conversations (Video)

Click below to explore the work being done by

OUR PARTNERS IN METASTATIC BREAST CANCER

metavivor_logo
breastcancer_org_logo2
mbcn_logo
young_survival_coalition_logo
male_breast_cancer_coalition_logo
cancer_support_community_logo
lbbc_logo