Menassie Taddese is Regional President, Emerging Markets, for Pfizer's Upjohn business, which includes Latin America, AfME, and emerging Asia, excluding Greater China. Previously, he was Regional President, AfME, Pfizer Essential Health. Prior to this role, he served as Regional Lead for PIH in AfME covering all innovative categories. In both roles, he was instrumental in turning around the performance of the region, which represents over $1.4 billion.
He joined Pfizer in 1997 in a development program and has since held a variety of roles across four continents and headquarters, covering general management, finance, treasury, business development, and commercial activities within corporate and business operations. In April 2011, he joined Primary Care where he was the CFO for Pfizer's largest business, generating $13 billion in revenue and managing investments of nearly $3 billion. Complementing his U.S. and developed markets roles, Menassie has significant emerging markets experience having supported Latin America, Africa, Middle East and Central/Eastern Europe. Menassie was selected as a 2015 Emerging Leader by PharmaExec. He also served as the Chair of the Global Blacks Council at Pfizer and sponsored numerous related efforts in helping to advance Pfizer's diversity and inclusion objectives.
Menassie holds a bachelor's degree in Economics and Accounting from Virginia Tech and a MBA with a Finance concentration from Penn State's Smeal College of Business, where he graduated with distinction.