Public Health Impact
At Pfizer, we are committed to helping people age well so they can live a healthy and full life at every step and at any age along the journey.
We are accelerating progress against this goal through a wide variety of efforts – forging unique partnerships around the world, creating tools to help raise awareness and measure impact, and supporting the urban environments in which more people are increasingly growing up and growing older.
Changing the Way America Ages
By 2030, one in five people in the United States (U.S.) is expected to be over the age of 65. As a result, people of all ages are evaluating what life will look like in their later years, and looking for information and tools to help them lead healthier lives.
This year, Pfizer challenged people across the U.S. to develop the next big idea in healthy aging through a unique partnership with crowdfunding platform Indiegogo. As part of this initiative, we leveraged roughly 400,000 individuals who are part of the Pfizer Get Old community and Indiegogo's vast pool of entrepreneurs to submit and vote on innovative products or services that support healthy living as we age. The best idea came from a team at Alchemi Labs and they received $50,000 in funding and had the opportunity to meet with Pfizer experts to help bring the idea from concept to reality.
Launching 'Get Old' in Latin America
In Latin America, we launched the Get Old healthy-aging campaign to inspire people to have positive attitudes about aging. Aging without Shame, in Brazil, and Aging with Pride, in other Latin America countries, aim to break the stigma associated with aging and motivate people to live their best possible lives.
- In Brazil, the initiative had extensive reach, garnering more than 150,000 Facebook fans, 51,000 website page views, six million video impressions and more than 500 media articles published by local press
- In Latin America, the campaign achieved more than 22 million impressions through traditional and social media, a video “¿Viejo Quién?” received more than 100,000 views, and there were 18 articles written by a Chilean Pfizer geriatrician and 119 articles published across markets
People over 60 are expected to account for more than 25 percent of the population in Latin America by 2050
We want to further a regional movement by which people understand that each stage of life is a new opportunity to make old dreams come true and build new goals.Guillermo Azuero, Pfizer Essential Health Regional President for Latin America
Pfizer's Senior Intern
Paul Critchlow, a recently retired 70-year old professional with a 30+ year career in journalism, government and finance, joined Pfizer over the summer as our “Senior Intern.” Paul was one of approximately two dozen interns in the Corporate Affairs division and worked on several projects, including developing Get Old guest blog posts and collaborating on a video series the interns produced, titled “Senior vs. Senior.” Through this experience, Paul and the collegiate interns broke down generational barriers in the workplace and realized how much millennials and baby boomers could learn from each other.