Beyond Information: Science-Based Communication Targeted to Decrease Disparities in Adult Pneumococcal Vaccination Rates

Minority adult populations are at a higher risk for invasive pneumococcal disease when compared to the general population. These subpopulations also have significantly lower vaccination rates when compared to the general population. Therefore, the goal of this project is to increase pneumococcal vaccination rates in minority adult populations. To accomplish this goal we will develop sustainable, science-based communications targeting these disparate populations. This novel messaging will be shared through Community Pharmacies to be used nationally to increase adult pneumococcal vaccination rates and decrease invasive pneumococcal disease across minority populations. We will test which science-based vaccine messages most effectively resonates with minority populations and measure the impact of the dissemination of this messaging on vaccination status, invasive pneumococcal disease rates, and motivation to vaccinate.