Our Strategic Imperatives1
Innovate and lead
Improve Pfizer's ability to
innovate in biomedical R&D and
develop a new generation of
high-value, highly differentiated
medicines and vaccines.
2
Maximize value
Invest and allocate our resources
in ways that create the greatest
long-term returns for our
shareholders.
3
Earn greater respect
Earn society's respect by
generating breakthrough
therapies, improving access,
expanding the dialogue on
healthcare and acting as a
responsible corporate citizen.
4
Own our culture
Build and sustain a culture where
colleagues view themselves as
owners, generating new ideas,
dealing with problems in a
straightforward way, investing in
open and candid conversations
and working as teammates on
challenges and opportunities.
Our PurposeInnovate to bring therapies to patients that significantly improve their livesOur MissionTo be the premier innovative biopharmaceutical companyOur ValuesCustomer focusCommunity Respect for people Performance Collaboration Leadership Integrity Quality Innovation |