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Partnering With Patients to Create a Dedicated Source of Information for the Ulcerative Colitis Community

The physical symptoms, emotional well-being and societal taboos surrounding UC often leave patients feeling isolated and misunderstood. That's why Pfizer developed TalkingUC.com, which provides a destination to help educate and inspire people living with UC, and ultimately empower them to better manage the challenges of living with their disease. The site is developed for patients, by patients. We partnered with patients to gain their input on the website during numerous advisory boards, and incorporated insights gleaned from the UC Narrative survey. The UC Narrative is a global initiative created by Pfizer to engage the UC community to help identify how people living with UC are impacted by the disease. We also collaborated with an editorial board of patients and health care providers (HCPs), including a gastroenterologist and an advanced practicing nurse, to ensure that content reflects the UC community's voice and meets their needs.

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