Pfizer 2011 Annual Review | Pfizer: the world's largest research-based pharmaceutical company

Leading Consumer Healthcare Products

Pfizer Consumer Healthcare's products include over the counter (OTC) medicines, supplements and other treatments that are top-sellers in their categories and familiar to consumers around the world.

  1. Key Medicines


    image description

    Advil is the No. 1 selling branded OTC analgesic in the world for symptoms including headache, muscle aches, minor arthritis or other joint pain or backache. Advil PM offers the power of Advil with a gentle sleep aid when pain keeps you up at night. In 2011 Advil Nighttime was approved in Canada where it is the first product of its kind. Children's Advil provides unsurpassed fever relief: nothing relieves fever faster* or keeps it down longer—up to 8 hours of relief in just one dose. Advil also offers respiratory products, such as Advil Congestion Relief that can help temporarily relieve symptoms associated with the common cold and flu.
    * Based on reducing fever below 100°F
    Among leading OTC fever reducers/pain relievers

    #1 selling branded OTC
    analgesic in the world

    Learn more about Advil by


    image description

    Caltrate is the No. 1 selling brand of calcium supplements globally and in the U.S. In the U.S. only, Caltrate delivers 1,200mg of calcium and 800 IU of vitamin D3 in just two tablets a day. Each tablet is rich in vitamin D3 which helps aid in the absorption of calcium. Recent launches include Caltrate Plus in China, Gummy Bites in the U.S. and Caltrate Plus Glucosamine in Taiwan.

    No. 1 selling branded calcium supplement in the world

    Learn more about Caltrate by


    image description

    Centrum is the No. 1 selling brand of multivitamins in the world, providing a range of complete and scientifically advanced multivitamins for adults and children. Centrum multivitamins help fill dietary gaps and support important life benefits including energy, immune function metabolism and eye health. The product range includes Centrum Kids, Centrum Under 50 (Adults, Men, Women) and Centrum 50+ (Adults, Men, Women). Centrum Specialist is a new line of enhanced complete multivitamins that gives you all the benefits of a Centrum Complete multivitamin plus additional support for a specific health benefit. There are four Centrum Specialist products: Energy, Heart, Vision and Prenatal. In the U.S., the new line of Centrum ProNutrients dietary supplements includes an Omega-3, a Probiotic, and a Fruit & Veggie product that builds upon 30 years of Centrum science to help consumers take their nutrition to the next level beyond multivitamins.

    No. 6 OTC brand in the world, sold in 87 countries

    Learn more about Centrum by


    image description

    ChapStick is the leading lip care brand in the United States and has been replenishing, rehydrating and protecting lips for over 125 years.

    Three popular products are Moisturizer, Classics Cherry and Classics Original

    Learn more about ChapStick by


    image description

    Robitussin has been providing effective relief from cough and cold symptoms for over 50 years. It is the No. 3 branded cough remedy worldwide and is available in over 40 countries. In addition to our extensive lineup of cough and cold products, we introduced new Robitussin Nasal Relief Tablets for both day and nighttime in the U.S. Now you can get multisymptom relief of nasal congestion, headache and sore throat in a convenient tablet form from Robitussin.

    No. 3 branded cough remedy worldwide, available in over 40 countries

    Learn more about Robitussin by


    image description

    ThermaCare Heatwraps deliver heat that penetrates deep, warming the muscle right where it hurts—to relax, soothe and unlock tight muscles. ThermaCare HeatWraps have transformed the field of heat therapy in recent years by making it portable, safe and long-lasting.

    ThermaCare HeatWraps keep on working even after you take them off. Up to 8 hours on + up to 8 hours off = up to 16 hours of back pain relief

    Learn more about ThermaCare by