Hemo Marketing Portfolio Lead
- China - Beijing - Beijing
- China - Shanghai - Shanghai
Key Responsibilities:
- Integrated Hemophilia Platform Strategy and Operations
- Lead the development and execution of the Hemophilia integrated platform strategy to shape the rare disease policy, improve affordability, and upgrade treatment regimen to maximally improve the hemophilia patients’ lifelong benefits.
- Upgrade current initiatives, ie. HTC establishment, MDT, SDM (shared decision making) platform, aligning with Pfizer's rare disease franchise vision and integrating FVIII, FIX and non-factor products, to drive the achievement of key business metrics.
- Provide evidence-based tools and knowledge to healthcare providers, payers, charities, hospital directors, etc. to improve affordability.
- Explore innovative collaboration models to support business growth.
- Serve as the central hub between inline factor and non-factor brand team, coordinating resources (marketing, medical, access, etc.) to ensure effective execution.
- Project Management and Impact Evaluation
- Establish task forces and workflows, regularly tracking and reporting on project progress to ensure timely completion of tasks and achievement of targets.
- Conduct periodic evaluations of platform implementation, providing feedback, and continuously optimizing operations to meet business goals.
- Internal Events Facilitation
- As the contact person for company/BU level events, eg. FFAB, POA, Marketing Academy, etc. to improve RD internal impact, keep RD exposure aligned with franchise vision and brand image.
Qualifications:
- Education: Master’s degree or above in Medicine, Pharmacy, Marketing, or related field.
- Experience: At least 5 years of relevant experience in marketing, platform management, Key account, or related areas. Prior experience in cross-functional collaboration and project management is preferred.
- Professional Competencies:
- Strong understanding of the current landscape and challenges in rare disease area.
- Ability to effectively coordinate multi-departmental collaboration and drive platform strategy execution.
- Solid project management skills with the ability to independently manage platform operations.
- Communication & Teamwork: Excellent communication and collaboration skills, with a focus on innovative thinking, efficient organization, and goal achievement.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
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To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
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