Branded vs. Generic

What’s the Difference?
Branded drugs are more expensive because they’re newer, generally groundbreaking, and often for conditions that are difficult to treat. However, after a certain period of time, these same innovative medicines become generic medicines.

How is Pfizer Different?
The difference between our approach and that of many other companies is that when a medicine becomes a generic, we still assume responsibility. Rather than focus on just what’s in development, we continue to closely monitor the quality, safety, and reliability of our generic medicines.

Then vs. Now: Flow Chemistry

The way medicines are made has changed significantly over time. Many of today’s drug molecules are larger and more complex than those developed decades ago and the methods for synthesis have evolved accordingly. As chemists design increasingly sophisticated molecules, they also need more precise and flexible ways to carry out the reactions that produce them.

Photograph of a scientist in a lab coat working with glassware in a laboratory thumbnail

Then vs. Now: Molecular Design

Developing a new medicine starts at the most fundamental level: understanding how disease works. That often means looking beyond what we can observe directly and studying how molecules interact with biological targets.

Black-and-white photo of a scientist holding a wireframe molecular model

June Social Media Round-Up—2025 Impact Report, ADA 2026, and More

School is out for the summer, but Pfizer colleagues are still hard at work. Check out the June social media round up, where we share the latest updates and highlights.