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Home Products How Drugs are Made Branded vs. Generic
  • Branded drugs are more expensive because they’re newer, generally groundbreaking, and often for conditions that are difficult to treat. However, after a certain period of time, these same innovative medicines become generic medicines.

  • The difference between our approach and that of many other companies is that when a medicine becomes a generic, we still assume responsibility. Rather than focus on just what’s in development, we continue to closely monitor the quality, safety, and reliability of our generic medicines.

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The medicines available today have taken an average of 12 years to develop. With dedication, creativity, and science, we can significantly cut that time.

Learn more about the process of joining a clinical trial and find a trial near you.

Go to Pfizer Clinical Trials Site