Marketing Manager
- China - Shanghai - Shanghai
Own portfolio or big strategic brand strategy to maximize the franchises business to achieve earnings and revenues objectives. Define and Drive the portfolio or big strategic Brand Strategy, drive the growth and lifecycle management, forecast revenue and Opex, ensuring the realization of revenue and profitability targets in China. Interface with medical, GAMA and other functions as supporter.
Assist the Marketing Lead to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business.
Responsibilities
Execution of brand tactitcs
- Translate brand strategies to POA for responsible brand as supporter;
- Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues;
Develop brand promotional materials and training
- Develop brand DA, promotional slides, publication if needed and internal traing materials;
- Train Field Force on product strategy and POA;
Support to develop brand plan & management & cross-functional leadership
- Analyze market trend, competitors situation to support developing brand strategy;
- Explore customer insight and brand value proposition to support developing brand strategy;
- Track progress towards brand target timely;
- Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
POSITION RESPONSIBILITIES
Accountable
- Flawless execution in marketing activities and manage project independently;
- Develop brand promotional materials and internal training materials;
- Sales training;
- Actively participate campaign development;
Shared Accountability
- BP & Op Plan and influence sales targets and brand A&P allocations;
- Develop marketing mix & POA;
- Interface with cross-functional team;
ORGANIZATIONAL RELATIONSHIPS
- RTAL /Sales lead/RSIMs/LSOs (For big strategic brand, need to all sales team)
- Market Access Lead
- Medical Affairs Lead
- GCO Marketing services, Business Analytics & Insights (BAI)
EDUCATION AND EXPERIENCE
Qualifications:
- Bachelor degree or above, major in Medical or Medicine
- Good command of oral & written English
- 5-8 years marketing experience with above 12 months SBM experience
TECHNICAL SKILLS REQUIREMENTS
Indicate the technical skills required and/or preferred, as applicable.
Expect candidates to demonstrate these competencies:
- Functional/Technical Skills
- Acts Decisively
- Seizes Accountability
- Grows Self
- Change Agile
- Self Awareness
- Commits to “One Pfizer”
- Peer Relationships
Expect candidates to demonstrate these commercial /management competencies
- Market, Customer, and Competitor insight
- Strategic and operational business/Market planning
- Market Execution
- Marketing Innovation
- Data analysis, interpretation and communication
- Performance and program metrics
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)