Director, Integrated Insights and Strategy (IIS), Antivirals Lifecycle
- United States - Pennsylvania - Collegeville
- United States - New York - New York City
Director, Paxlovid Integrated Insights & Strategy (IIS)
Role Summary
Pfizer is seeking a Director of Integrated Insights & Strategy (IIS) to lead the insights and strategy function for Paxlovid within Global Commercial Analytics (GCA). This is a newly combined role that unites two historically separate disciplines: (1) market research that illuminates current market dynamics and anticipates future evolution to inform commercial strategy, and (2) integrated secondary data analytics that translates disparate data sources into a compelling, decision-ready narrative for senior leadership.
Reporting to the IIS Therapeutic Team Lead, this person will serve as the senior insights partner to US and Global Paxlovid brand leadership, owning the end-to-end insights agenda — from primary and secondary research design through KPI development, campaign effectiveness measurement, and commercial execution excellence. The ideal candidate combines rigorous analytic depth with strong storytelling and executive presence, is comfortable operating across both qualitative/quantitative research and performance analytics, and can convert complex, cross-source data into clear, actionable recommendations that shape brand strategy and drive in-market results.
Key Responsibilities
Market Research & Strategic Foresight
- Serve as strategic thought partner to US and Global Paxlovid commercial teams, framing and answering priority business questions related to market dynamics, patient/HCP behavior, and investment decisions.
- Design and lead primary market research (qualitative, quantitative, and mixed-methods) to build a deep understanding of the current antiviral/acute-care treatment landscape, and translate business priorities into decision-led learning agendas.
- Anticipate future market evolution — competitive entrants, treatment paradigm shifts, access dynamics — and translate implications into forward-looking strategic recommendations that prepare the brand for what's next.
- Lead end-to-end vendor selection and management (scope, contracting, quality oversight) and maintain a forward-looking vendor and technology ecosystem, including AI-enabled research workflows where appropriate and compliant.
Integrated Analytics & Insight Storytelling
- Connect research and secondary analytics together — sales, claims, patient/HCP data, media, and CRM — to tell a compelling and persuasive story and deliver clear, actionable recommendations to senior leadership.
- Lead identification of information needs and development of integrated research and data analysis plans that link insights directly to brand decisions.
- Build and maintain an in-house knowledge base so insights accumulate, are easily retrievable, and reduce duplication of effort across the brand team.
Commercial Execution Excellence & Performance Measurement
- Develop and monitor key performance metrics (KPIs) to evaluate and enhance the effectiveness of Paxlovid marketing campaigns and overall commercial execution.
- Recommend campaign improvements and corrective actions; evaluate campaign assets to ensure an optimal customer experience grounded in deep customer insight.
- Integrate campaign performance insights with broader analytic activities to paint a full picture of marketing execution and customer behavior, informing resource allocation decisions.
Cross-Functional Leadership & Collaboration
- Partner on Long-Range Forecast (LRF) and Operating Plan development, ensuring accurate, timely performance measurement and clear articulation of results to leadership.
- Lead dialogue to integrate insights across data science, analytics engineering, market research, and media teams, ensuring a cohesive, unified point of view for brand stakeholders.
- Play a key role in advancing the vision for the future direction of brand activities and contribute to broader IIS team capability-building and knowledge-sharing.
- Manage and coach junior team members and/or vendor partners, overseeing quality and consistency of deliverables.
Qualifications
Basic Qualifications
- BA/BS in Marketing, Psychology, Statistics, Mathematics, Economics, Engineering, or related field required; MS, MBA, or related advanced degree preferred.
- 8+ years of experience in market research, consulting, commercial/marketing analytics, or a related field (7+ years with an advanced degree).
- Demonstrated experience leading both primary market research (qualitative and quantitative) and secondary data analytics for a major brand or therapeutic area (>$1B), ideally including acute-care, antiviral, or specialty pharma experience.
- Proven ability to frame ambiguous business problems into testable hypotheses and learning plans that drive commercial decisions.
- Track record developing and monitoring marketing/commercial KPIs and translating campaign performance data into optimization recommendations.
- Working proficiency with the core analytics and reporting for ex – Tableau, Snowflake for Analytics, Dataiku, Claude (AI-assisted analysis and research workflows) etc. to navigate these platforms independently to pull, interpret, and synthesize data into insights.
- Strong executive presence; proven track record as a trusted, indispensable thought partner to senior brand leaders, with the ability to influence without authority.
- Exceptional ability to distill complex, multi-source data into clear, persuasive narratives and recommendations for senior leadership, both verbally and in writing.
- Collaborative, team-oriented approach with outstanding listening skills and strong cross-functional stakeholder management.
Preferred Qualifications
- Experience in infectious disease, antiviral, or acute/urgent-care categories; familiarity with rapid-cycle market dynamics and access considerations.
- Experience managing research vendors end-to-end (selection, contracting, performance oversight) with a focus on quality, speed, and value.
- Experience building institutional knowledge systems that embed learning into ongoing analytics and strategy work.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Other Job Details:
Last Date to Apply for Job: August 25, 2026.
Ability to travel based on business needs
This position is hybrid and requires working onsite 2 to 3 days per week
Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

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Marketing and Market Research
Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
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Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)