Country Brand Manager (Adult Vaccines)
- Malaysia - Kuala Lumpur
Role Description
The Country Brand Manager, Adult Vaccines, supports the Marketing Lead and Country Brand Lead in executing local Adult Vaccines initiatives. The role is responsible for coordinating tactical plans, customer engagement activities, omnichannel programs, field-force enablement, budget tracking, and approved material deployment in line with the overall brand direction.
Ensures that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA), as appropriate.
This is an execution-focused role. The incumbent will contribute insights and implementation feedback but will not be primarily accountable for overall brand strategy, brand plan ownership, or long-range portfolio direction.
Key Responsibilities
The role supports the delivery of agreed Adult Vaccines priorities through strong planning discipline, stakeholder coordination, and timely execution of local initiatives.
- Support translation of brand direction into local tactical plans, execution timelines, and implementation trackers.
- Coordinate approved HCP, patient, customer engagement, omnichannel, and educational initiatives.
- Support development, review, approval routing, and deployment of promotional materials, training resources, FAQs, and field tools.
- Track A&P budget, purchase orders, activity spend, KPIs, and agreed performance indicators.
- Prepare activity updates, execution summaries, and follow-up actions for review with the Marketing Lead and Country Brand Lead.
- Coordinate with field teams, Medical, Regulatory, Legal, Compliance, Supply, Finance, and other relevant stakeholders to ensure execution readiness.
- Support field-force enablement through training coordination, material deployment, field feedback consolidation, and implementation support.
- Ensure all activities are executed in accordance with company policies, SOPs, Pfizer values, and applicable compliance requirements.
- Perform other duties as assigned by the hiring manager.
- undefined
Key Accountabilities/Deliverables
Accountable
- Timely execution of approved local Adult Vaccines initiatives.
- Accurate activity workplans, timelines, trackers, and implementation updates.
- Effective coordination of promotional, educational, omnichannel, and field-force enablement activities.
- Proper tracking of A&P budget, spend, purchase orders, KPIs, and activity performance.
- On-time preparation and deployment of approved materials, messages, FAQs, and training tools.
- Clear monthly updates on activities, risks, opportunities, and follow-up actions.
- Strong collaboration with internal stakeholders to support execution excellence and compliance.
EDUCATION AND EXPERIENCE
Qualifications:
- Minimum 5 years of pharmaceutical or healthcare industry experience, preferably with at least 3 years in marketing, commercial execution, or related roles.
- Bachelor's Degree or equivalent required.
- Experience in marketing execution, customer engagement, project coordination, or field-force support within the healthcare industry.
- Strong execution mindset with good attention to detail, follow-through, and ability to work across matrix teams.
TECHNICAL SKILLS REQUIREMENTS
- Marketing execution and tactical planning
- Project coordination and operational excellence
- Stakeholder coordination across commercial and cross-functional teams
- Budget, KPI, and activity tracking
- Strong written and verbal communication skills
- Good presentation skills and computer literacy
- Agile, collaborative, and proactive team player
Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
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Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
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- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
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