辉瑞制药-品牌经理/市场经理-肺癌产品组-GEBU-上海
- China - Shanghai - Shanghai
Key Responsibilities
1. Brand Strategy & Growth Planning
- Support the development and execution of annual brand plans and growth strategies.
- Identify growth opportunities across patient journey, physician behavior, testing pathways, and treatment patterns.
- Translate strategic priorities into actionable marketing initiatives and field execution plans.
- Monitor business performance and recommend optimization actions.
2. Lead Brand Adoption & Earlier Use Acceleration
- Develop programs that reinforce LORBRENA as the preferred first-line standard of care for ALK-positive NSCLC.
- Drive physician adoption through evidence-based communication and patient-type-based engagement strategies.
- Support initiatives that accelerate earlier use among appropriate patients.
- Strengthen brand differentiation and competitive positioning through innovative marketing activities.
3. Standardize Care & Ecosystem Development
- Support initiatives that improve ALK testing and early diagnosis.
- Collaborate with Medical Affairs and External Partners to promote standardized lung cancer management pathways.
- Participate in the development of hospital ecosystem programs, including CPTC, MDT, referral networks, and patient management initiatives.
- Drive disease awareness and physician education programs aligned with brand strategy.
4. Customer Engagement & Scientific Marketing
- Develop scientifically grounded customer engagement campaigns.
- Partner with KOLs and academic leaders to strengthen scientific leadership.
- Design and implement educational programs, advisory meetings, speaker development initiatives, and congress-related activities.
- Generate meaningful customer insights to continuously refine brand strategy.
5. Cross-functional Leadership
- Collaborate closely with Sales, Medical, Access, Commercial Excellence, Digital, and Regional Marketing teams.
- Ensure alignment between brand strategy and field execution.
- Facilitate effective project management and resource prioritization.
- Support One Pfizer collaboration across internal stakeholders.
6. Business Analytics & Insight Generation
- Analyze market trends, competitive dynamics, and treatment landscape evolution.
- Utilize internal and external data to evaluate brand performance.
- Monitor key KPIs, including:First-line market share Earlier-use adoption ALK testing penetration Hospital activation Customer engagement Brand awareness Share-of-voice Patient retention and treatment duration (DoT)
- Deliver actionable recommendations to drive continuous brand growth.
Qualifications
Education
- Bachelor's degree or above in Medicine, Pharmacy, Life Sciences, Public Health, Oncology, or related disciplines.
- MBA or advanced healthcare-related degree is preferred.
Experience
- 3-8 years of pharmaceutical industry experience.
- Previous experience in Marketing, Product Management, Medical Affairs, Sales, or Commercial Excellence.
- Experience supporting innovative oncology products is highly preferred.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
Marketing and Market Research
Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)