Country Brand Manager
- Indonesia - Jakarta
COUNTRY BRAND MANAGER INDONESIA
Role Description
The Country Brand Manager, Adult Vaccines is responsible for coordinating tactical plans, customer engagement activities, omnichannel programs, field-force/KAM enablement, budget tracking, and approved material deployment in line with the overall brand direction.
Ensures that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA), as appropriate.
This is an execution-focused role. The incumbent will contribute insights and implementation feedback but will not be primarily accountable for overall brand strategy, brand plan ownership, or long-range portfolio direction.
Key Responsibilities
The role supports Adult Vaccines Indonesia growth levers through disciplined execution of local tactical plans, stakeholder coordination, field-force & KAM enablement, and performance tracking.
•Support translation of Adult Vaccines Indonesia brand direction and growth levers into local tactical plans, execution timelines, and implementation trackers.
•Coordinate approved HCP, patient, customer engagement, omnichannel, and educational initiatives to drive disease awareness, HCP recommendation, and appropriate vaccination discussions.
•Support development, review, approval routing, and deployment of promotional materials, training resources, FAQs, patient education assets, and field tools for local execution.
•Track A&P budget, purchase orders, activity spend, KPIs, campaign reach, HCP engagement, field implementation progress, and agreed performance indicators.
•Prepare activity updates, execution summaries, market and customer insights, risks, opportunities, and follow-up actions for review with the Marketing Lead and Country Brand Lead.
•Coordinate with field teams, KAM, Medical, Regulatory, Legal, Compliance, Supply, Finance, and other relevant stakeholders to ensure execution readiness, supply alignment, and compliant implementation.
•Support field-force enablement through training coordination, material deployment, objection-handling support, field feedback consolidation, and implementation support.
•Support execution of access, partnership, Key-account & institutional activation, and public education initiatives with approved healthcare institutions, associations, and customer channels as aligned with local plans.
•Ensure all activities are executed in accordance with company policies, SOPs, Pfizer values, and applicable compliance requirements.
•Perform other duties as assigned by the hiring manager.
Key Accountabilities/Deliverables Accountable
• Timely execution of approved Adult Vaccines Indonesia tactical initiatives in line with agreed brand priorities and growth levers.
• Accurate activity workplans, timelines, implementation trackers, approval status updates, and follow-up actions.
• Effective coordination of HCP engagement, patient education, omnichannel, customer programs, and field-force enablement activities.
• Proper tracking of A&P budget, purchase orders, activity spend, campaign reach, HCP engagement, field execution progress, KPIs, and activity performance.
• On-time preparation, approval routing, and deployment of materials, messages, FAQs, training tools, and field resources.
• Clear monthly updates on execution status, customer insights, market trends, risks, opportunities, and recommended tactical optimizations.
• Strong collaboration with internal stakeholders and external partners to support execution excellence, field readiness, supply alignment, and compliance.
• Consistent consolidation of field feedback, customer insights, and implementation learnings to improve tactical execution and business impact.
EDUCATION AND EXPERIENCE
Qualifications:
⬧Minimum 5 years of pharmaceutical or healthcare industry experience, preferably with at least 3 years in marketing, commercial execution, or related roles. Prior vaccine experience is preferred.
⬧Bachelor's Degree or equivalent required.
⬧Experience in marketing execution, customer engagement, project coordination, or field-force support within the healthcare industry.
⬧Strong execution mindset with good attention to detail, follow-through, and ability to work across matrix teams.
TECHNICAL SKILLS REQUIREMENTS
•Marketing execution and tactical planning
•Omnichannel campaign execution, in public and HCP campaign
•Customer segmentation
•Project coordination and operational excellence
•Stakeholder coordination across commercial and cross-functional teams
•Budget, KPI, and activity tracking
•Strong written and verbal communication skills
•Good presentation skills and computer literacy
•Agile, collaborative, and proactive team player
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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Marketing and Market Research
Breakthroughs that change patients’ lives
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Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
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Benefits at Pfizer
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Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
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- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
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