区域市场经理-安徽
- China - Anhui - Hefei
职责概述
通过和中央市场部产品组和大区销售管理团队的紧密合作，根据区域市场的发展趋势，整合各方信息，洞察市场机会，制订和执行大区产品推广策略和活动计划，优化客户体系及业务模式，提升大区专业推广能力，从而帮助大区达成或超越各项业务目标。
主要工作和任务
整合分析区域市场信息，掌握区域市场动态和趋势，承接中央市场部的策略，制订有大区特色的推广策略和活动计划，并根据外部政策环境的变化，分析对大区业务的影响，及时提供建议。 跟进评估区域推广活动的执行（频率和质量），合理分配和控制各项资源，持续提升推广效率。 发展和管理区域关键客户，搭建并持续优化合作平台，提升品牌影响力。 通过组织培训，或与MICS和DM协访/共访，指导并落实产品策略执行和产品信息传递。 负责沟通和协调中央市场部项目的执行，对项目的进展和效果提供反馈和建议。 及时向中央市场部提供区域市场动态，大客户反馈等信息以便中央市场部规划或调整市场策略。 在公司政策的指引下申请，筹备和组织相关的内外部会议和活动，汇总并及时反馈各类信息。有效管理会议和活动的流程，确保其真实有效地开展。 制订并执行团队的产品知识和专业技能发展计划，提高团队的专业化推广能力。 主动探索业务创新机会，引领区域的创新项目，推动成功模式的复制。 完成上级经理指派的其他各项工作。
任职要求
教育：
- 医学，药学，生命科学等相关专业优先。
技能：
- 熟练使用MS Office，英语良好。
- 具备较好的相关产品领域的专业知识。
- 具备较强的影响力和策略性思维能力。
- 具备较强的沟通，计划，组织和问题解决能力。
- 具备较强的团队合作意识。
- 具备较强的学习意愿和学习能力。
- 善于自我激励，自我挑战和管理压力。
经验：
- 至少3年制药行业同等公司的销售工作经验，具备符合合规要求的优秀的业绩记录。
- 有市场或销售管理经验者优先。
诚信：
- 能够严格管理自己的行为，确保日常工作全部遵循公司政策、行业准则以及相关法律，包括但不限于FCPA(《反海外腐败法》)及相关中国大陆境内相关反腐法律条款。严守诚信，保持真实透明，在过往的工作中无任何违反法律规定的行为发生。
内部申请资格：
- 内部申请人需符合现行合规调查流程，处分等级&时限等要求。
- 至少有2年以上辉瑞销售工作经验；有销售管理经验优先。
- 过去两年的销售业绩，达成率&增长率需达到或超过团队平均水平。
核心能力
专业合规:
树立专业影响-整合并创造资源以提升大区整体的专业推广能力，打造专业推广模式。
锻造合规品牌-理解合规各项规定的意义和原则，协助培养团队合规意识，规范团队合规行为，防范合规风险。
业务决断:
洞察市场趋势-进行大区市场分析和布局时，承接中央市场部的策略，同时体现大区市场特色。
挖掘市场机会-整合各方市场信息，通过系统分析把握大区的市场规律并挖掘生意机会。
客户融动:
优化客户体系-有效管理大区KOL，建立KOL人才梯队，把握客户需求，提升品牌影响力。
引导发挥合力-从大区角度推动跨部门合作，主动引导多方协作直至达成目标。
组织发展:
打造专业实力-针对大区人员的实际情况提出切实有效的专业能力优化方案并执行相关培训发展工作。
自主执行:
优化执行方法-积极推动团队执行的同时，不断总结和优化执行方法，并在大区进行推广和复制。积极引领探索。
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Marketing and Market Research
Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)