Marketing Lead
- China - Beijing - Beijing
MIGRAINE
Marketing Lead
Job Description
Job Summary
The Migraine Marketing Lead is accountable for the development and execution of the overall marketing and brand strategy for the Migraine portfolio, driving sustainable business growth and strengthening leadership in the migraine market.
This role will lead the marketing team to translate deep understanding of patients, healthcare professionals, treatment pathways and market dynamics into differentiated brand strategies and impactful customer engagement. The role will work closely with Sales, Medical, Market Access, Commercial Excellence and other cross-functional partners to identify growth opportunities, accelerate market development and optimize customer and patient journeys.
The position requires strong strategic thinking, commercial acumen and leadership capabilities, with demonstrated ability to translate insights into effective strategies and execution. The role is also accountable for building a high-performing marketing team and continuously strengthening marketing capabilities.
Responsibilities
· Portfolio & Brand Strategy: Lead the development and execution of the Migraine portfolio and brand strategy, ensuring alignment with overall business priorities and delivering sustainable business growth.
· Market & Patient Insight: Develop a deep understanding of the migraine market, patient journey, treatment pathway, HCP needs and competitive landscape, and translate insights into clear strategic priorities and actionable plans.
· Market Development: Identify key barriers and opportunities across the migraine patient journey and develop initiatives to support disease awareness, diagnosis, treatment adoption and appropriate patient management.
· Innovative Brand Leadership: Lead marketing strategy and execution for innovative migraine products, including brand positioning, customer segmentation, value proposition, lifecycle strategy and omnichannel engagement.
· Field Partnership: Partner closely with the field organization to translate brand strategy into effective regional and customer-level execution, continuously incorporating frontline insights into business planning.
· Customer Strategy: Develop differentiated strategies for key customers and stakeholders, ensuring marketing initiatives address evolving customer needs and market dynamics.
· Cross-functional Leadership: Partner with Medical, Sales, Market Access, Commercial Excellence and other functions to develop integrated commercial strategies and ensure effective execution.
· Data & Analytics: Leverage market research, customer insights, competitive intelligence, business performance data and analytics to identify opportunities and support strategic decision-making.
· Innovation & Engagement: Drive innovative customer engagement models and explore new approaches to expand migraine disease awareness and improve customer experience.
· Planning & Investment: Lead annual brand planning, resource allocation and marketing budget management, ensuring investment is aligned with strategic priorities and business impact.
· Performance Management: Continuously monitor business performance and market dynamics, adapting strategy and execution based on insights and changing market conditions.
· People Leadership: Lead, coach and develop the Migraine marketing team, building strong strategic marketing, customer insight, execution and cross-functional leadership capabilities.
· Culture: Foster a high-performing, collaborative and growth-oriented team culture.
· Compliance: Ensure all marketing activities comply with applicable internal policies, external regulations and industry standards.
Education and Experience
· University degree or above, preferably in Medicine, Pharmacy, Life Sciences, Marketing, Business or related disciplines.
· Significant experience in the pharmaceutical industry, with strong exposure to marketing, commercial strategy and brand management.
· Proven experience leading brands or portfolios across different stages of the product lifecycle, preferably including innovative or specialty medicines.
· Demonstrated experience in developing and executing brand and commercial strategies that translate customer and market insights into business growth.
· Strong understanding of the China pharmaceutical market and healthcare environment.
· Experience in CNS, Neurology, Migraine, Pain or other specialty-care areas would be preferred.
· Experience in new product launch, market development or building new treatment categories would be an advantage.
· Strong cross-functional leadership experience, with demonstrated ability to work effectively with Sales, Medical, Market Access, Commercial Excellence and other stakeholders.
· Proven people leadership experience, with the ability to attract, coach and develop marketing talent and build high-performing teams.
· Demonstrated agility and ability to deliver results in a dynamic and evolving market environment.
Technical Skills Requirements
Strategic Marketing & Brand Leadership
Translate business objectives, customer insights and market dynamics into differentiated brand strategies and execution plans.
Customer & Patient Insight
Understand HCP needs, patient journeys, treatment pathways and unmet needs, and convert those insights into meaningful business opportunities.
Market Development
Identify barriers to diagnosis, treatment and adoption and develop strategies that support disease awareness, market development and sustainable category growth.
Commercial & Business Acumen
Understand key business drivers, competitive dynamics and commercial opportunities, balancing strategic ambition with execution feasibility.
Data & Analytical Capability
Integrate market research, customer insights, competitive intelligence and business performance data to generate insights and support decision-making.
Innovation & Omnichannel Marketing
Explore new customer engagement models and translate innovative ideas into scalable and measurable solutions.
Cross-functional Leadership & Influence
Align and influence Sales, Medical, Market Access, Commercial Excellence and other partners around shared business priorities without relying solely on formal authority.
People Leadership & Capability Building
Coach, develop and inspire marketers, strengthen strategic thinking and execution capabilities, and build a high-performing team.
Communication & Influence
Communicate complex business issues clearly and effectively engage senior internal and external stakeholders.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
Marketing and Market Research
Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)