[ONC] Hematology Oncology Commerical Lead
- Japan - Tokyo
The Oncology team is looking for a Commercial Director who will lead the commercial organization of Marketing and the customer-facing SME organization (HSP) for our growing Hematology Portfolio – Elrexfio and Besponsa. Elrexfio is expected to hit ~$100m in annual sales in 2025 and will be one of Pfizer Japan’s Top Priority Brands in OP26. Besponsa is indicated for Acute Lymphoblastic Leukemia (ALL) which is a cancer with a high unmet need. Besponsa is a smaller product of great reputational importance given the high unmet need it serves. Besponsa received approval for pediatric ALL in March 2024. This leadership role will be responsible for delivering ~$120m revenue target in 2026OP. The Director will manage an organization of ~15-17 people including ~6 Marketers and 1 HSP Customer Facing Team of 8-10, requiring seasoned leadership experience and people management skills. Specifically to lead customer facing team, the Director will set effective KPIs to assess HSP’s performance and guide the execution in the field.
Elrexfio is the largest growth driver for Oncology and one of Pfizer Japan’s largest growth drivers with the potential to be one of Japan’s largest products by 2030. This role will require a strategic thinking commercial leader who can lead the brand to continued growth on the back of several label expanding indication launches in a highly competitive market with major multinational competitors in Jannsen and GSK. The Director will develop the strategic plans to maximize Elrexfio’s market leadership.
Besponsa: The Director will be expected to maximize growth and poatinet impact with this smaller but very important product. He/she will be asked to leverage our existing Hematology capabilities and explore additional opportunities to expand our Hematology presence as we aspire to become the Premier Oncology Company in Japan.
The Director will effectively activate a newly created customer facing HSP team to deliver the scientific value expected in a highly complex Heme-Onc therapeutic area.
As a member of the Japan Oncology Leadership Team, the Commercial Lead will be responsible for leading strategic brand planning, Elrexfio life cycle management, omnichannel strategy, and execution of operational plans to meet customer needs, optimize patient outcomes, and deliver on Oncology commercial goals. The Commercial Lead will lead a high-performing, engaged, and innovative team, championing their continued growth and development and committing to successfully embracing the Co-lab model.
1. Strategic Planning and Execution: Lead all aspects of strategic brand planning and commercial management, delivering strategies and executing tactics to achieve financial budget (revenue and IBT in Operating Plan) for the portfolio
2. Strategic Prioritization : Make trade-off decisions to prioritize focus areas and spend investment to maximize brand and launch performance
3. Organizational Leadership: Lead, mentor, and manage a team of marketing talents and customer-facing colleagues, fostering a culture of collaboration, innovation, and excellence
3. Executional leadership of Customer Facing Team: Mobilize customer facing team (HSP) with clear KPI and execution guidance (e.g. allocation, segmentation & targeting) to ensure impactful execution in the field
4. Omni-channel strategy : Lead the development and execution of Brand Plans, including developing robust omnichannel strategies and content to meet customer needs, optimize patient outcomes and maximise brand opportunities and values.
5. Shaping external market landscape : Proactively shape the market for new launches and navigate the external uncertainty
6. Cross functional leadership: Partner and collaborate with relevant Global & ICO teams and locally with sales, P&HE, ISE and cross functional to deliver the outcomes
7. Financial accountability: Partner with Finance to develop business forecasts and regularly track performance against budget targets
8. Integrity: Partner with medical affairs, regulatory, legal and compliance to ensure strict adherence to promotional guidelines and 100% compliance with all law, regulation, SOP, internal or external rule/policies.
Behavioral Skills
- Understanding and demonstration of all actionable attitudes
- Strong enthusiastic leadership and ownership mindset to drive the business.
- Robust logical thinking capability for analyzing data and information, and for communicating with senior management in a well-organized way.
- Strong problem-solving capability demonstrated in the ability to connect the dots (understand interdependency) and to prioritize data and information.
- Strong ability to be insightful, innovative, entrepreneurial, and collaborative.
- Track-record of active contribution to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas
- Deep customer insight informs idea creation and innovative marketing strategy
- Demonstrated ability of working with and influence on multiple internal stakeholders and functions, including global, cross functional and other BU colleagues.
- Demonstrated ability to develop KOL and external stakeholder relationships and networks
- Ability to develop future Pfizer leaders by coaching, as well as outstanding human-relationship capability for team building is required.
- Proven collaboration skills to effectively influence, guide, coach peers and other colleagues to achieve meaningful outcomes and create positive business impact
Technical Skills
- Strong competency in commercial strategy and execution
- Excellent financial acumen in addition IT literacy for forecasting and business case development.
- Knowledge of pharmaceutical and healthcare industry and external environment.
- Strong track record of compliance, integrity
- Excellent presentation skill, communication skill, coaching skills and English skills
- Strong project and process management skills, along with the ability to work on multiple tasks and to prioritize effectively
Experience
- Extensive experience developing and implementing pharmaceutical business strategy.
- Experiences in building high performing team that includes Customer Facing team
- Experience in leading and developing talents to achieve the aspirational goals
- Experience in developing and implementing omnichannel marketing strategy
- Proven track record of leading projects, driving changes, and organizing teams that successfully achieve milestones and deliverables.
- Experience working in multiple cultures and demonstrated ability to work effectively across cultures.
Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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