零售电商负责人Retail E-commerce Lead
- China - Beijing - Beijing
- China - Shanghai - Shanghai
JOB SUMMARY
As the Retail E-commerce Lead, you will be fully responsible for business development and operational management of the retail products on third-party online e-commerce platforms. You will lead and inspire your team to deeply exploit the potential of these channels, driving business growth and innovation through strategic partnerships with established platforms and emerging channels. This role demands exceptional capabilities in strategic planning, team leadership, resource integration, and data analysis to enhance brand value, product accessibility, and patient services, while ensuring all operational activities strictly comply with corporate standards.
KEY RESPONSIBILITIES
- Strategy & Business Planning: Responsible for setting sales targets and formulating operational strategies for retail products on e-commerce channels. Lead the development of annual/quarterly online marketing plans and monthly sales plans based on market insights and internal business analysis. Coordinate key partners, including supply chain, finance, and marketing, to clarify budget and resource allocation, ensuring the achievement of sales objectives.
- Channel Expansion & Innovation: Drive strategic partnerships with major e-commerce platforms and emerging channels such as health/private clinics/medical aesthetics. Explore and develop innovative business models to expand channel breadth and depth, generating incremental business growth.
- Team Leadership & Performance Management: Lead, develop, and mentor the team. Set clear goals, provide coaching and training, unlock the team's potential, and ensure efficient operation and achievement of performance targets.
- Retail Brand & Product Operation: Continuously enhance the online brand image and product competitiveness. Increase market share through optimized product portfolio management, potential product exploration, and refined operational tactics.
- Data-Driven Insights & Market Intelligence: Conduct in-depth analysis of channel operation data, monitor campaign effectiveness and expenses to ensure ROI. Collect and synthesize market and competitor intelligence to generate insightful reports that support business decision-making and innovation.
- Key Project Management: Oversee end-to-end project management for critical large-scale platform campaigns, including planning, launch, execution, and post-campaign review.
- Internal & External Collaboration: Maintain and strengthen strategic relationships with key platform partners, securing premium resources. Effectively coordinate with internal cross-functional teams to ensure seamless online operations and strict adherence to all company policies and industry regulations.
- Integrity & Compliance: Ensure all online operational activities strictly comply with company compliance policies, industry guidelines, and relevant laws and regulations.
EDUCATION AND EXPERIENCE
- Bachelor's degree or above; a major in Marketing, Medicine, or a related field is preferred.
- Minimum of 10 years of experience on the pharmaceutical/healthcare and internet industry, with at least 5 years in e-commerce platform operation management and proven team leadership experience.
- Demonstrated success in online channel expansion and operation for pharmaceutical products or health-related consumer goods, with deep knowledge and practical experience on platforms like JD.com, Alibaba, and Meituan.
- Outstanding brand marketing planning skills, market insight, and strategic thinking. Strong project management and overall planning capabilities, with the ability to forecast and manage project risks.
- Understanding of relevant laws, regulations, compliance requirements, and management specifications within the pharmaceutical industry.
- Exceptional leadership skills with experience in managing and developing high-performing teams.
SKILLS REQUIREMENTS
- Excellent verbal and written communication skills in both Chinese and English, with strong presentation and facilitation abilities.
- Exceptional interpersonal, influencing, and relationship-building skills.
- Strong achievement motivation, excellent execution, planning, and time management skills.
- Superior communication and coordination skills, ability to work under pressure, and adaptability to a rapidly changing environment.
- Proven ability to drive breakthrough innovation and effectively integrate resources to achieve objectives.
INTEGRITY
Manage all activities in strict accordance with company policies, industry guidelines, and relevant laws. Uphold the highest standards of integrity, truthfulness, and transparency, with a clean record free of legal or regulatory violations.
FOR INTERNAL APPLICANTS
Internal applicants must comply with the standard compliance investigation process, not be subject to any performance improvement plans or compliance violations and meet other stipulated requirements.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Mkt & Sales/Commercial BusBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)