Senior Director, CFC CRM Lifecycle & Value Lead
- Europe - Any Pfizer Site
- United States - Illinois - Lake Forest
- North America - Any Pfizer Site
- United States - Pennsylvania - Collegeville
- United States - New York - New York City
ROLE SUMMARY
The Senior Director, CFC CRM Platform Lifecycle & Value Lead is accountable for the post‑launch, business‑as‑usual ownership of the CFC CRM platform across all live markets. This role reports directly to the CFC & Marketing CRM Product Portfolio Lead within the Chief Marketing Office (CMO). This role ensures the platform is embedded, adopted, operated, and continuously optimized to deliver sustained business value, while remaining stable, compliant, and scalable over time. The role owns the operational lifecycle of CFC CRM once markets are live, including stabilization following migration, ongoing prioritization of market needs, BAU configuration and enhancements, adoption and enablement, operational processes, and success measurement. Acting as the primary bridge between global product strategy and market execution, this leader ensures global capabilities translate into effective, locally embedded solutions. Working closely with regional and market teams, the role manages the intake and prioritization of one‑off market requests, oversees last‑mile configuration, and ensures readiness across UAT, training, change management, and operational processes. The role is accountable for ensuring CRM releases are not only delivered but successfully adopted and sustained within day‑to‑day CFC workflows.
The Senior Director partners with Data, Digital, Legal, Compliance, and Integration teams to ensure local data realities, operational processes, and regulatory requirements are addressed within global standards and guardrails. They ensure integrations, data flows, and AI‑enabled capabilities are operationally supported, scalable, and sustainable, not just designed. In close partnership with the CFC CRM Product Leader, this role supports a single, integrated CRM roadmap by operationalizing endorsed releases, measuring outcomes, feeding adoption insights back into product planning, and ensuring the platform continues to deliver measurable value across all live markets. This role reports directly to the CFC & Marketing CRM Product Portfolio Lead within the Chief Marketing Office (CMO).
Role Responsibilities
- Own the post‑launch lifecycle management of CFC CRM across global markets.
- Be accountable for platform availability, reliability, performance, and scalability.
- Manages current CFC CRM ecosystem roadmaps & coexistence with legacy CRM environments, ensuring continuity, direction and risk mitigation.
- Make trade‑off decisions where precedent may not exist with stakeholder input
- Drive measurable value realization from CRM investments (adoption, productivity, commercial impact).
- Establish level metrics and reporting for BAU health and value delivery within the CFC technology ecosystem
- Ensure CRM outcomes align to commercial strategy, not just technology success.
- Define and mature the global CFC CRM operating model & governance, balancing innovation with stability.
- Own technology BAU roadmap across support, enhancements, release readiness, and optimization.
- Reduce market‑by‑market variance through harmonization and repeatable patterns.
- Define and govern standards for content, workflows, configuration, data, and operations within the CFC CRM ecosystem
- Ensure CFC CRM is embedded into CFC day‑to‑day workflows.
- Cross‑Functional Enterprise Orchestration
- Act as the single BAU orchestration point for CFC CRM across Commercial, Medical, CMO, Digital, Data, Compliance, and Markets.
- Resolve cross‑functional dependencies and risks impacting platform stability and value.
- Roadmap Partnership & Ecosystem Evolution
- Partner with the CFC CRM Product Leader on a single, integrated roadmap.
- Own operationalization, handover, and sustainment of roadmap items post‑launch.
BASIC QUALIFICATIONS
BA Required; MBA or equivalent Master’s-level education preferred
A minimum of 12+ years of experience in the pharmaceutical industry, preferably in managing diverse/global teams
Demonstrated capability in carrying out process excellence, knowledge management and project management.
Demonstrated experience working and/or supporting global or above markets.
Experience leading and understanding agile ways of working and product development lifecycle.
Ability to navigate consumer privacy and / or healthcare data landscape at scale
Deep understanding and passion for CRM and content platforms, technologies (especially in areas across Customer-facing colleagues)
Experience working with engineering teams in designing scalable architecture that meets the needs of marketing and sales co-workers.
Experience evaluating product decisions strategically and making prioritization tradeoffs, leveraging large datasets to make data driven product decisions while collaborating with multiple stakeholders and cross functional teams.
Excellent interpersonal skills and mastery of working in a matrixed environment.
Self-motivated with demonstrated ability to execute with speed and high quality.
Demonstrated business acumen strong analytical skills and mindset.
Role model for the PFE values (Courage, Excellence, Equity, Joy)
Experience in leading complex, large scale business projects and initiatives, identifying risks and removing roadblocks to enable teams to achieve successful delivery.
Strong writing, presentation and influencing skills.
Ability to thrive under pressure, take accountability and to meet deadlines.
Discretion and trustworthiness in dealing with confidential information.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Travel expected 20-40%
OTHER JOB DETAILS:
- Last Day to Apply: May 6, 2026
- Work Location Assignment: Hybrid, 2-3 days onsite/week (per Pfizer’s Log in for Your Day Policy).
Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)