Country Brand Lead, I&I and RD
- Singapore - Mapletree Business City
Role Purpose
The Country Brand Lead (CBL) is a strategic role responsible for driving the growth and market presence of Pfizer’s Inflammation & Immunology (I&I) and Rare Disease (RD) portfolio in Singapore.
The CBL will navigate the complexities of the healthcare system, leveraging Omnichannel engagement and Pfizer’s Modern Marketing strategies to deliver strong business performance. This role co-orchestrates strategies and tactical plans to support the introduction and adoption of innovative therapies, ensuring alignment with healthcare policies, regulatory requirements, and the market access landscape.
Key Responsibilities
Manage all aspects of assigned brands, including launch planning, setting local vision and brand direction, and execution excellence.
Strengthen the presence of Pfizer treatments among HCPs and the broader healthcare community through impactful engagement strategies.
Drive brand growth to achieve and exceed revenue targets through strategic planning and execution of brand initiatives.
Defend and grow market share while ensuring effective transition to new product launches.
Maintain updated identification, mapping, and segmentation of key stakeholders across the healthcare ecosystem.
Lead external engagement strategies, including relationship management and development of partnerships with key stakeholders such as policymakers, payers, and academia.
Lead and support market shaping initiatives to enhance disease awareness and improve adoption of innovative therapies.
Collaborate closely with Market Access and Policy teams to support pricing, reimbursement, and funding strategies in line with local healthcare frameworks.
Coordinate cross-functional needs across Medical, Regulatory, Market Access, Compliance, and Sales teams to deliver aligned and impactful execution.
Ensure all activities are conducted in full compliance with policies, local regulatory requirements, and industry standards.
Qualifications & Experience
Minimum 5 - 8 years of proven pharmaceutical brand management experience.
Strong understanding of Singapore healthcare system, stakeholder landscape, and market dynamics.
Bachelor’s degree in science, Pharmacy, or Business Management (advanced degree preferred).
Proven experience in product launches and lifecycle management.
Experience in Inflammation & Immunology, Rare Disease, biologics, or specialty care is preferred.
Experience working in-market and above-market, with ability to operate effectively in a matrix organization.
Core Competencies
Ability to translate insights into impactful strategies.
Strong financial and business performance management.
Effective engagement and influencing across internal and external stakeholders.
Cross-functional Leadership with ability to lead without authority in a matrix environment.
Execution Excellence with Strong project management and prioritization skills.
Ability to navigate complexity, challenge status quo, and adapt quickly.
Clear, persuasive, and impactful communication skills.
Works effectively across teams and functions with a strong sense of ownership and urgency.
Focuses on key value drivers and allocates resources to optimize growth.
Demonstrates flexibility, adaptability, and resilience in a dynamic environment.
Makes informed decisions with incomplete information and proposes mitigation strategies where needed.
Actively fosters innovation, continuous improvement, and a collaborative team culture.
Impact
This role plays a critical part in accelerating access to innovative I&I and Rare Disease therapies, shaping the external healthcare environment in Singapore, and delivering meaningful outcomes for patients while driving Pfizer’s business growth.
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
SalesBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)