Marketing Associate (Primary or Specialty Care)
- South Africa - Sandton
POSITION SUMMARY
Marketing Associate will support Country Brand Leads to implement portfolio strategies and identified projects The responsibility of marketing support will cover the Primary Care/Specialty Care portfolio including operational execution, implementation of the portfolio strategy and follow–up, support of internal coordination and alignment with enabling functions, as well as focus on specific products and projects
- Development of all marketing and promotional activities for the allocated brands and portfolios
- Main focus on execution of portfolio projects, forecast accuracy and activity tracking and implementation
POSITION RESPONSIBILITIES
Accountable
s Support Country Brand Leads to implement portfolio strategies and identified projects
s Deliver portfolio project plan and project co-ordination according to pre-defined action plan
s Deliver on revenue and forecast accuracy for identified brands within the scope of management
s Support projects within the category.
s Deliver project coordination according to pre-defined action plan for regular events(Congresses and Pfizer hosted Meetings).
s Support the development of promotional and educational materials, working on Pfizer design platforms and with CoLab, Publicis (Re-use of content)
s Follow up calendar initiatives and DME (A&P) accomplishment
s Ensures plans and programs are effectively executed w/available resources
s Data analytics: initiatives performance, KPI impact and efficiency of DME/A&P investment.
s Provide support on MAPP Navigator for the Category and become a MAPP and a Speakers Program expert. Work very close with the transaction center to ensure compliance and flawless execution of the events as well as management of speakers in the official database.
s Coordinate logistics and contents of category area meetings, field force POAs and related activities.
s Promo Meetings: Manage compliance review of materials
Shared Accountability
s Develop country Op Plan in collaboration with Country Brand Leads and brand A&P allocations
s Long-range forecasting
s Revenue adjustments, as needed
s Develop promotional meetings strategy
s Validate brand-specific messages, design training (w/medical, regulatory)
s Develop awareness campaigns, congress content in partnership with Medical
EDUCATION AND EXPERIENCE
Qualifications:
s 3-5 Years sales or marketing experience, preferably in the pharmaceutical industry
s Prior Brand champion, growth gigs or project based experiences will also be considered
TECHNICAL SKILLS REQUIREMENTS
Technical skills required and/or preferred, as applicable.
Candidates to demonstrate these commercial competencies
· Sales, Marketing, Customer and Competitor Insight
· Marketing Execution
· Strategic and Operational Business/Marketing Planning
· Data analysis, interpretation and communications
· Performance and Program Metrics
· Exceptional interpersonal skills
· Exceptional collaboration/negotiation
· Exceptional prioritization –among/across brands, resource-constrained context;
· Vendor management
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)