Director, Access Marketing & Customer Experience
- United States - Pennsylvania - Collegeville
- United States - New York - New York City
ROLE SUMMARY:
The atopic dermatitis market is among the most competitive in dermatology, with many advanced treatment options and a rapidly evolving access landscape. As a part of the US Dermatology Marketing team, this role works closely with US Market Access to deliver on HCP and patient commitments to access for CIBINQO and future Pfizer atopic dermatitis treatments.
The Director, Access Marketing & Customer Experience will partner with the brand Consumer and HCP marketing teams, US Market Access, Patient Solutions, Global Marketing, Medical and other stakeholders to develop and execute marketing strategies, tactics and resources to support access and affordability for appropriate patients for the atopic dermatitis portfolio. The role will also focus on engaging with multiple field teams and leveraging their insights to optimize the patient access and affordability journey.
The position requires strong strategic thinking and analytical skills, exceptional cross-functional collaboration, and detail-oriented execution within a complex and rapidly evolving access landscape. The candidate will join a team that operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork.
This position will report directly to the Access Lead on the Dermatology Marketing Team.
ROLE RESPONSIBILITIES:
Drive development of the atopic dermatitis access strategy including payer coverage, SPP fulfillment, patient support, and field messaging execution
Lead the development of access messaging tactics and supplemental selling resources for the Atopic Dermatitis franchise for sales, field reimbursement, and key account management
Define and monitor key access KPIs and use data and AI to optimize strategy and field execution
Design market access field training sessions and maintain close relationship with field leadership
Organize field input teams for both field sales and field access, partner with both teams for POAs, and attend district and regional meetings as necessary to drive execution
Lead dermatology franchise interactions with the field reimbursement team including the development of non-promotional resources, trainings, platforms, and strategic partnership
Evolve office staff engagement and messaging strategy in peer-to-peer, non-personal promotion, and field interactions following close partnership with legal, compliance, and regulatory
Partner with Patient Services colleagues to identify and implement hub initiatives to enable patient access
Work with USMA payer marketing to identify opportunities to grow and communicate formulary coverage to all field colleagues
Lead access congress strategy for Dermatology franchise including those for biologic coordinators, HCPs, and clinical pharmacists as appropriate
Ensure appropriate communication, integration and collaboration across Payer, Consumer and HCP strategy and tactical plans
BASIC QUALIFICATIONS:
Bachelor’s degree with a minimum of 10 years of relevant industry experience with 5+ years of marketing experience
Strong understanding of the US healthcare landscape, access and reimbursement pathways, and organized customer decision making models
Clear understanding of the post-prescription process and patient journey with a track record of proposing strategic interventions that improve patient access
Demonstrated ability to understand customer needs, extract key insights, and translate these into meaningful strategies, programs and in market results
Proven track record of leading and managing cross-functional teams and professional agencies including monitoring budgets
Strong communication skills, ability to mobilize key stakeholders, and influence without authority across a broad cross-functional team
Proven experience working with customer-facing colleagues and their leadership
Demonstrated ability to work autonomously, effectively manage multiple important priorities and flexibility to adapt to changing priorities
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
PREFERRED QUALIFICATIONS:
MBA or other advanced degree
Experience in dermatology, immunology, or other competitive specialty therapeutic areas
Breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Experience working with field access and reimbursement teams and supporting through resources and collaboration with legal, compliance, digital, and operations
Previous payer, access, or other organized customer marketing or sales experience
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Ability to travel to conferences, field meetings, and key customer meetings as appropriate.
Work Location Assignment: Hybrid
Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

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