市场副总监-斑秃产品
- China - Shanghai - Shanghai
Job Summary:
We are seeking a highly motivated and experienced pharmaceutical marketing lead to join our dynamic team. The successful candidate will be responsible for developing and executing marketing strategies for our pharmaceutical products, including brand positioning, messaging, and promotional campaigns. Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the business head to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Interface with global/local functional team as TA portfolio (or big strategic brand) lead.
Key Responsibilities
Lead the Brand growth initiatives,(portfolio development plan)
Support to input to the country OP plan, Market Strategy, LRFP, Budget Management, Team Management
To lead the team to develop BP
Lead brand team or TA to deliver BP etc
Innovation GTM
Engage with TOP KOL with innovative strategy approach.
Responsibilities
Develop and implement marketing strategies for JAK3 Ritlecitinib products, including brand positioning, messaging, and promotional campaigns.
Conduct market research to identify customer needs and preferences, as well as trends and opportunities.
Collaborate with cross-functional teams, including product development, sales, and medical affairs, to ensure alignment of marketing strategies with business objectives.
Develop and manage marketing budgets and timelines, ensuring projects are completed on time and within budget.
Monitor and analyze market trends and competitor activity to inform marketing strategies and tactics.
Develop and implement digital marketing initiatives, including social media campaigns, email marketing, and website content.
Manage relationships with external vendors, including advertising agencies, market research firms, and promotional suppliers.
Ensure compliance with regulatory requirements and industry standards for pharmaceutical marketing.
Develop subordinates through effective coaching and solid training programs to deliver results aligned with Pfizer capabilities model cratiers.
POSITION RESPONSIBILITIES
Accountable
Lead portfolio strategies and plan
Review and actively contribute to brands plan and A&P allocation
Lead the review of product life cycle management strategy with cross function team.
Review the key Campaigns Development and execution
Lead the OP plan and work with SFE on target, FTE allocation
Interface with global to gain support on relevant TA or brand
ORGANIZATIONAL RELATIONSHIPS
Marketing Director /Business Unit Leads
Global Cross Function
Legal Lead
Market Access Lead
Medical Affairs Lead
Regulatory Lead
GCO Marketing services, Business Analytics & Insights (BAI)
SBD lead
EDUCATION AND EXPERIENCE
Qualifications:
Bachelor degree in Medical or Medicine
Proficient oral and written English
8 or above years marketing experience with above 18 months Marketing Manager and people manager experience
TECHNICAL SKILLS REQUIREMENTS
Business administration, or a related field. Master's degree and diversified industry and functional business background are preferred.
Minimum of 5 years of experience in pharmaceutical marketing, with a proven track record of developing and executing successful marketing strategies.
Strong knowledge of the pharmaceutical industry, including regulatory requirements and compliance.
Experience with digital marketing channels, including social media, email marketing, and website content management.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Strong analytical and problem-solving skills, with the ability to analyze market trends and competitor activity.
Ability to manage multiple projects simultaneously and prioritize tasks effectively.
Strong attention to detail and organizational skills.
Expect candidates to demonstrate these commercial /management competencies
Marketing , Customer and Competitor Insight
Marketing Execution
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation, and communications
Performance and Program Metrics
Exceptional interpersonal skills
Exceptional collaboration/negotiation, Vendor management
Proficiency in the local language as well as English proficiency
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)