Senior Manager, Data Science & Analytics (Media Mix Modelling)
- India - Mumbai
ROLE SUMMARY
Are you passionate about transforming media data into actionable insights for marketing success? Do you thrive in a dynamic environment that blends data science, media analytics, and commercial strategy?
Join our team as a Senior Manager, Data Science & Analytics, where you will lead the development and deployment of advanced analytics solutions for media marketing mix optimization. You’ll leverage cutting-edge technologies—including AI, machine learning, and cloud-based analytics platforms—to drive strategic decisions and maximize ROI across digital and traditional media channels. This global role offers the opportunity to collaborate with cross-functional teams, influence marketing strategies, and shape the future of data-driven media planning.
The ideal candidate is an expert in data science with experience working in diverse and cross-functional teams, bridging the gap between data, technology, and people, experience with media analytics and impact assessment using techniques like marketing mix, A/B testing, etc. to deliver the promise of AI/ML to improve patients’ lives.
ROLE RESPONSIBILITIES
Lead the design, development, and implementation of media mix modeling and marketing analytics solutions using advanced statistical and machine learning techniques.
Drive the evolution of analytics processes for media data integration, campaign performance measurement, and resource allocation across digital, TV, print, and social media channels.
Oversee experimentation frameworks (A/B testing, multi-touch attribution, econometric modeling) to quantify media impact and optimize marketing spend.
Serve as the subject matter expert for media data analytics, providing strategic guidance to senior marketing and commercial leaders.
Collaborate with cross-functional teams (marketing, finance, IT, agencies) to align analytics initiatives with business objectives and ensure seamless data integration.
Lead and mentor a team of data scientists and analysts, fostering technical excellence and professional growth.
Develop and maintain reusable analytics assets, custom data pipelines, and dashboards for media performance tracking and visualization.
Communicate complex analytical findings to non-technical stakeholders, translating data insights into actionable recommendations.
Stay abreast of industry trends in media analytics, marketing technology, and data science, proactively identifying opportunities for innovation.
Lead planning and prioritization of Promotion Impact services and change management with cross functional stakeholders.
Technical skills and competencies:
Strong strategic, conceptual and analytical thinker with the ability to understand analytics needs, leverage learnings from other industries and use sophisticated analytical tools and techniques to build effective solutions.
Expertise in media mix modeling, multi-channel attribution, and marketing ROI analysis.
Advanced proficiency in Python, R, SQL, and cloud analytics platforms (e.g., Azure, AWS, GCP).
Applied knowledge of machine learning, deep learning, and statistical modeling for media data.
Experience with data visualization tools (Tableau, Power BI, Looker) and interactive analytics.
Strong understanding of media data sources (ad impressions, GRPs, reach/frequency, digital analytics, social listening, CRM).
Ability to architect scalable data solutions and automate analytics workflows.
Exceptional project management and stakeholder engagement skills.
Demonstrated insight and understanding of the pharma health care space (physician-level prescribing, institutional sales data, payer-prescriber-level data, formulary data, patient-level data, etc.), trends, and issues combined with experience in the areas of marketing mix optimization and Field Force Sizing
Proven ability to recognize interactions between insights, identify trends, proactively recognize future business needs and link them to current and future analytics.
Exceptional communicator: Can readily align interpersonal style with the individual needs; can understand, translate, and distill complex, technical concepts to a layperson
Highly collaborative: Shares responsibility and credit; develops self and others through teamwork; comfortable working in global environment and across time zones
Strong at project management: Clearly articulates scope and deliverables of projects; breaks complex initiatives into detailed component parts and sequences actions appropriately; develops action plans and monitors progress independently
BASIC QUALIFICATIONS
9+ years of experience in advanced analytics, with a focus on Media data, Marketing mix modeling, or Digital marketing analytics.
2+ years in a leadership role managing analytics teams and cross-functional projects.
STEM degree (Statistics, Computer Science, Engineering, Mathematics, Economics) with quantitative emphasis.
Expert proficiency in Python, R, SQL, and media analytics platforms.
Demonstrated experience in statistical analysis, machine learning, and optimization.
Strong verbal and written communication skills; ability to influence and collaborate across teams.
Applied knowledge of statistical analysis, experience with R, Python, Excel, etc.
Strong background in optimization, mathematical modeling, machine learning, algorithms, and data structures
Superior analytical skills required; Strong verbal and written communication skills
Demonstrated experience interfacing with other internal and external teams to incorporate their innovations and vice versa
PREFERRED QUALIFICATIONS
Industry experience in media, advertising, or marketing analytics coupled with basic understanding of the pharma domain.
Consulting experience and proven project management skills.
Experience with Bayesian statistics, cloud computing, and big data technologies.
Familiarity with media datasets (Nielsen, Kantar, Comscore, digital ad platforms, CRM, social media analytics).
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)