Country Brand Lead - Specialty Care & Internal Medicine
- Morocco - Casablanca
POSITION SUMMARY
o Own brand strategy for the market.
o Define and Drive Country Specific TA and Brand Strategy.
o Drive product growth and lifecycle management.
o Forecast revenue and Opex of assigned brands, ensuring the realization of revenue and profitability targets in country.
POSITION RESPONSIBILITIES
o Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
o Forecast brand performance and track progress towards target
o Allocate and execute in country brand budget
o Cross-functional brand leadership – across Field Force, Account mgmt., medical, legal, regulatory, Health and value, supply etc
o Provide local insights and brand feedback to Regional TA Lead (RTAL) / Senior Brand Lead(s), Category Lead
o Select best-fitting modules from regional content; translate and trans-create brand materials, as needed
o Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
o Train Field Force on product positioning and prioritization
o Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
POSITION ACCOUNTABILITY
o Brand Plan: review of brand strategies by regulatory / legal
o Campaign Development: Select best fitting modules for country needs
o Promo Meetings: Manage compliance review of materials
o Develop country Op Plan and influence sales targets and brand A&P allocations (with Category Lead and RTAL)
o Long-range forecasting (with Category Lead and RTAL)
o Revenue adjustments, as needed (with Category Lead and RTAL)
o Develop promotional meetings strategy (with Category Lead / RTAL)
o Validate brand-specific messages, design training (with medical, regulatory)
o Develop awareness campaigns, congress content (with KOLs) in partnership with Medical
ORGANIZATIONAL RELATIONSHIPS
o Country Managers / Category Lead
o Legal Lead
o Market Access Lead
o Medical Affairs Lead
o Regulatory Lead
o Customer Marketing roles
o M&E
o RTAL
o eMCM marketing
o GCO Marketing services, Business Analytics & Insights (BAI)
RESOURCES MANAGED
Financial Accountability
Responsible for business driven from managing current portfolio.
Supervision
No supervision responsibility
EDUCATION, EXPERIENCE
o More than 5 years of marketing experience or management experience with solid marketing assignment during the past year with clear marketing accountabilities.
o Experience in Rare Disease / Cardiology is a plus.
o Bachelor’s Degree is required and Master degree or MBA is a plus
o Broad knowledge and experience of the north Africa business dynamics is a Plus
o Proven track record as key achiever
TECHNICAL SKILLS REQUIREMENTS
Expect candidates to demonstrate these commercial /management competencies
o Marketing, Customer and Competitor Insight
o Marketing Execution
o Strategic and Operational Business/Marketing Planning
o Data analysis, interpretation and communications
o Performance and Program Metrics
o Exceptional interpersonal skills
o Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
o Exceptional prioritization –among/across brands, resource-constrained context;
o Vendor management
o Proficiency in the local language as well as English proficiency
Posting End Date: 30 December, 2025
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)