博瑞纳市场负责人

Job Summary:

Accountable for the LC products’ developing marketing/business strategies/platforms for the product line such as brand management, product development, marketing communications including promotions, pricing, market research and customer service; Use customer insights to prioritize/direct content creation to achieve financial targets. Position requires outstanding communications and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of marketing channels. Demonstrated ability to develop people and build marketing capabilities with a strong focus on developing local marketers into global marketers.

Responsibilities:

-        Oversee and direct the efforts of the marketing team which promote products and work with sales team where our products are sitting in to deliver the results;

-        Develops strategic marketing initiatives for the high value products for which there often is no mechanism for reimbursement;

-        Responds to the specific needs of the field force for onco products, ensuring the sale force deliver the results;

-        Optimize product portfolios and increase revenue generation

-        Implement and manage marketing budget;

-        Leverage data and analytics to drive insights;

-        Modify or redirect business intelligence strategy;

-        Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth

-        Oversee the development of new products;

-        Upgrade marketing capabilities for China Hospital marketing organization and focus on to develop local marketers into global marketers;

-        Ensure compliance with all applicable internal and external standards;

Education and Experience:

• University graduate with qualification in Strategy, Finance, Marketing, Commercial or similar fields – MBA preferred;

• 5+ years of people leadership experience with demonstrated ability to lead, motivate and provide professional development to a mid to large sized team;

• 10+ years’ experience in Marketing, Strategy, Business Planning, Commercial and/or Finance related roles – with particular emphasis on marketing and strategy;

• Demonstrated ability to work effectively across cultures and  the agility to deliver results quickly in new and unfamiliar situations;

• Proven track record of building and executing marketing and commercial plans for growth and mature brands;

• Experience in innovative products marketing; 

• Sale force management;

• Deep experience in global and/or China pharmaceutical industry;

• Global view and perspective;

Technical Skills Requirements:

• Marketing expertise - well-rounded marketing experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends;

• Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance;

• Strategic Agility – Broad knowledge & learning agility to develop clear perspectives on the business opportunities and challenges; Articulately paint credible pictures and visions of possibilities and likelihood; Ability to create competitive strategies and breakthrough plans;

• Analytical Skill – Excellent ability to review and use data to develop insights and support decisions;

• Innovative – Think out of box with ability to turn new ideas into tangible solutions; effectively challenge the status quo and bring different perspectives to the local China team;

• Dealing with Ambiguity – Effectively cope with changes; Make decision and act without complete information; Comfortable with risk and uncertainty;

• Communication – Excellent presentation and influencing skill and ability to interact with high level senior executives internally and externally;

Expect candidates to demonstrate these commercial /management competencies

•      Market Customer and Competitor Insight and Focus

•      Experienced in highly competitive markets

•      Strategies & operational business / Marketing Planning (in- and above-market)

•      Marketing Innovation

•      Data analysis, interpretation and communications

•     Performance and Program Metrics (strong track record of high performance)

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.