Omnichannel Marketing Insights Specialist
- Australia - New South Wales - Sydney
BACKGROUND
The role demands advanced capabilities in data analytics, marketing performance evaluation and interpretation, cross-functional collaboration and stakeholder management. It serves as a strategic partner to the commercial teams, delivering data-driven insights and commercial interpretation that help inform business decisions. The scope reflects the increasing importance of data-driven strategy, tactical execution and effectiveness measurement.
ROLE SUMMARY
The Omnichannel Marketing Insights Specialist (OMIS) is accountable for delivering analytical and insights-driven strategic and tactical support and counsel in Australia & New Zealand. As a strategic partner to the Commercial team, the OMIS will guide and support the implementation of Integrated Channel Plans by establishing metric frameworks, providing analytical support and insights that directly influence and transform the most critical priorities and opportunities across the business.
This will include leading the development and implementation of relevant omnichannel KPIs and reporting solutions as well as delivering clear, concise and compelling communication of data-driven insights and recommendations.
This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. The successful candidate will collaborate with Integrated Insights & Strategy (IIS) and Customer Facing Effectiveness Lead (CFE) in supporting business transformation through their proactive thought leadership, innovative analytical capabilities, and their ability to communicate highly complex and dynamic information in new and creative ways.
ROLE RESPONSIBILITIES
- Provide data-driven insights to Country Commercial teams to drive brand campaign / tactic / channel decisions.
- Act as strategic partner to frame, investigate, and answer key business questions.
- Interface with Omnichannel operations on execution and analytical needs.
- Track and analyse impacts of Commercial brand strategies and tactics using dashboards and data products.
- Partner with IIS and CFE to incorporate and prioritise data insights into action plans and recommendations.
- Partner with the Data Science team to adopt AI models, as required
QUALIFICATIONS
- Bachelor’s degree or equivalent (data science, business analytics, computer science, mathematics, business administration, marketing, or similar).
- Minimum 5-years’ experience in omnichannel marketing analytics
- Fluent in English with strong written, spoken and presentation skills).
- Strong MS Excel and PowerPoint skills
- Proven ability to connect, integrate and synthesize multiple data sources and translate into meaningful ‘so what’ insights to drive concrete strategic recommendations for brand tactics.
- Capable of describing relevant caveats in data or in a model and how they relate to business questions.
- Experience in understanding brand content, strategy, and tactics
- Ability to effectively utilise dashboards and data products to derive insights
- Understand quantitative and qualitative research methodologies
- Ability to partner with cross-functional teams (Commercial, Medical, Operations) to deliver business outcomes
- Ability to be flexible, prioritise multiple demands and deal with ambiguity
- Pharmaceutical Industry experience is highly regarded but not essential
REQUIREMENTS
- Analytical Thinker: Understands how to synthesise facts and information from varied data sources, both new and pre-existing, into discernable insights and perspectives.
- Strong Data and Information Manager: Understands and uses analytical skills/tools to produce data in a clean, organised way to drive objective insights
- Exceptional Communicator: can readily align interpersonal style with the individual needs of others
- Relationship Manager: Acts as a thought partner and brings forward recommendations/questions that influences stakeholders
- Highly Collaborative: Manages projects with and through others; shares responsibility and credit; develops self and others through teamwork
- Strong Project Manager: Clearly articulates scope and deliverables of projects; drives implementation of recommendations when appropriate, engages with stakeholders throughout to ensure buy-in
- Proactive Self-Starter: Takes an active role in one’s own professional development; stays abreast of analytical trends, and cutting-edge applications of data
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Some domestic or international travel (less than 10%) may be required
Work Location Assignment: Hybrid
At Pfizer we care about our colleagues’ wellbeing and offer a range of great benefits for them, including:
Paid parental leave
Access to Health & Wellness apps
Career Growth Experiences program
Recognition & rewards program
Paid volunteer days
Life Insurance Benefits
Pfizer Learning Academy access to top content providers
Access to flu vaccines & skin checks
Options to purchase additional leave
Salary packaging & novated lease options
*Benefits listed may vary depending on your position and location and may be subject to change.
Pfizer Australia and New Zealand’s diverse workforce represents the patients we serve and the communities in which we operate. With a focus on Diversity, Equity & Inclusion (DE&I), Pfizer ANZ ensures our people are heard and cared for. We offer engagement opportunities in both Colleagues Resource Groups (CRGs) and workstreams across: Culture and Tradition, Reconciliation @ Pfizer (RAP), Gender Equity (GEN), Disability and through the Out Pfizer Employee Network (OPEN) for our LGBT + colleagues and allies.
If you require reasonable adjustment during your application, please reach out to the Talent Acquisition Manager.
Marketing and Market Research
Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)