Omnichannel Marketing Insights Specialist

BACKGROUND

The role demands advanced capabilities in data analytics, marketing performance evaluation and interpretation, cross-functional collaboration and stakeholder management.  It serves as a strategic partner to the commercial teams, delivering data-driven insights and commercial interpretation that help inform business decisions. The scope reflects the increasing importance of data-driven strategy, tactical execution and effectiveness measurement.

ROLE SUMMARY

The Omnichannel Marketing Insights Specialist (OMIS) is accountable for delivering analytical and insights-driven strategic and tactical support and counsel in Australia & New Zealand. As a strategic partner to the Commercial team, the OMIS will guide and support the implementation of Integrated Channel Plans by establishing metric frameworks, providing analytical support and insights that directly influence and transform the most critical priorities and opportunities across the business.

This will include leading the development and implementation of relevant omnichannel KPIs and reporting solutions as well as delivering clear, concise and compelling communication of data-driven insights and recommendations.

This role is dynamic, fast-paced, highly collaborative, and covers a broad range of strategic topics that are critical to our business. The successful candidate will collaborate with Integrated Insights & Strategy (IIS) and Customer Facing Effectiveness Lead (CFE) in supporting business transformation through their proactive thought leadership, innovative analytical capabilities, and their ability to communicate highly complex and dynamic information in new and creative ways.

ROLE RESPONSIBILITIES

• Provide data-driven insights to Country Commercial teams to drive brand campaign / tactic / channel decisions.
• Act as strategic partner to frame, investigate, and answer key business questions.
• Interface with Omnichannel operations on execution and analytical needs.
• Track and analyse impacts of Commercial brand strategies and tactics using dashboards and data products.
• Partner with IIS and CFE to incorporate and prioritise data insights into action plans and recommendations.
• Partner with the Data Science team to adopt AI models, as required

QUALIFICATIONS

• Bachelor’s degree or equivalent (data science, business analytics, computer science, mathematics, business administration, marketing, or similar).
• Minimum 5-years’ experience in omnichannel marketing analytics
• Fluent in English with strong written, spoken and presentation skills).
• Strong MS Excel and PowerPoint skills
• Proven ability to connect, integrate and synthesize multiple data sources and translate into meaningful ‘so what’ insights to drive concrete strategic recommendations for brand tactics.
• Capable of describing relevant caveats in data or in a model and how they relate to business questions.
• Experience in understanding brand content, strategy, and tactics
• Ability to effectively utilise dashboards and data products to derive insights
• Understand quantitative and qualitative research methodologies
• Ability to partner with cross-functional teams (Commercial, Medical, Operations) to deliver business outcomes
• Ability to be flexible, prioritise multiple demands and deal with ambiguity
• Pharmaceutical Industry experience is highly regarded but not essential

REQUIREMENTS

• Analytical Thinker: Understands how to synthesise facts and information from varied data sources, both new and pre-existing, into discernable insights and perspectives.
• Strong Data and Information Manager: Understands and uses analytical skills/tools to produce data in a clean, organised way to drive objective insights 
• Exceptional Communicator: can readily align interpersonal style with the individual needs of others
• Relationship Manager: Acts as a thought partner and brings forward recommendations/questions that influences stakeholders
• Highly Collaborative: Manages projects with and through others; shares responsibility and credit; develops self and others through teamwork
• Strong Project Manager: Clearly articulates scope and deliverables of projects; drives implementation of recommendations when appropriate, engages with stakeholders throughout to ensure buy-in
• Proactive Self-Starter: Takes an active role in one’s own professional development; stays abreast of analytical trends, and cutting-edge applications of data

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Some domestic or international travel (less than 10%) may be required

 
Work Location Assignment: Hybrid

At Pfizer we care about our colleagues’ wellbeing and offer a range of great benefits for them, including:

• Paid parental leave

• Access to Health & Wellness apps

• Career Growth Experiences program

• Recognition & rewards program

• Paid volunteer days

• Life Insurance Benefits

• Pfizer Learning Academy access to top content providers

• Access to flu vaccines & skin checks

• Options to purchase additional leave

• Salary packaging & novated lease options

*Benefits listed may vary depending on your position and location and may be subject to change.

Pfizer Australia and New Zealand’s diverse workforce represents the patients we serve and the communities in which we operate. With a focus on Diversity, Equity & Inclusion (DE&I), Pfizer ANZ ensures our people are heard and cared for. We offer engagement opportunities in both Colleagues Resource Groups (CRGs) and workstreams across: Culture and Tradition, Reconciliation @ Pfizer (RAP), Gender Equity (GEN), Disability and through the Out Pfizer Employee Network (OPEN) for our LGBT + colleagues and allies.

If you require reasonable adjustment during your application, please reach out to the Talent Acquisition Manager.