Director, Go-To-Market & Campaigns, PfizerForAll
- United States - New York - New York City
PFIZERFORALL
GTM & CAMPAIGNS, DIRECTOR
PfizerForAll is Pfizer’s consumer-facing digital platform, delivering exceptional experiences that make it easier for patients to understand, access and manage Pfizer medicines and health resources all in one place. The Pfizer Brand and Campaigns team is the centralized team responsible for stewarding the enterprise brand experience, campaigns and communications across therapeutic areas for this important consumer resource.
The Director, GTM & Campaigns, PfizerForAll will play a pivotal role in driving go-to-market strategies and promotional plans for key therapeutic areas for PfizerForAll. This role ensures that Pfizer branded experiences, campaigns and capabilities are delivered with speed, quality and compliance – connecting patients to the Pfizer and partner resources they need with ease, delivering against key KPIs and business goals set by product teams and growing overall Pfizer brand equity and trust.
This is a highly cross-functional, hands-on role where you will be leading key Therapeutic Area (TA) go-to-market plans that bridge marketing, digital products, innovation and operations - executing on commercial priorities by delivering a clear consumer experience across paid, owned, earned and shared channels.
We are seeking an innovative, inspiring and customer focused colleague who has stewarded leading consumer brands through robust strategic development, compelling creative and stories across traditional and digital channels, and delivered on the results that matter.
KEY RESPONSIBILITIES
Business Delivery & Partnership
- Serve as integrated lead with product marketers for coordination and alignment to business challenge/objectives, budget, audience prioritization and insights for new integrated therapeutic area experience
- Be accountable to the business for achieving aligned campaign KPIs and executing to budget and delivering ongoing updates on performance against KPIs at critical milestones in campaigns
- Serve as the central leader and point of contact in achieving KPIs by organizing and driving an integrated delivery team, continuous optimization, A/B testing, strong GEO/SEO performance and application of channel best practices
Campaign, Platform & Roadmap
- In partnership with Media team, ensure ideal TA audience journey and engagement plans across paid, owned and earned channels to drive maximum impact, meet or exceed set KPIs and Pfizer benchmarks/hurdles
- Define and execute creative communications and integrated go-to-market plan, inclusive of PfizerForAll web and social properties and other paid, owned, earned and shared channels, for key therapeutic areas
- Be accountable for the creative brief and managing the agency partnership to deliver against the integrated go-to-market plan
- Ensure quality delivery and execution of TA experiences within the Pfizer branded ecosystem.
Operational Excellence & Cross Functional Integration
- Provide financial stewardship and budget management on behalf of Business Units, ensuring resources are allocated effectively to maximize ROI.
- Partner with TA leadership and business units to identify growth opportunities, refine positioning, and influence investment decisions for PfizerForAll properties
- Serve as center spoke for execution by managing cross-functional delivery teams and agency partners, ensuring excellence in creative, production, and operational delivery
- Advance key marketing capabilities, including omnichannel strategy, performance marketing, customer experience design, and data-driven insights
- Champion innovation and external inspiration, actively scanning outside Pfizer for emerging trends, best practices, and disruptive ideas
QUALIFICATIONS
- Bachelor’s degree required; advanced degree (MBA, Master’s) preferred
- 8+ years of experience in marketing, commercial strategy, or go-to-market leadership within a matrixed organization
- Industry experience in pharma, healthcare/digital health, or CPG preferred.
- Expert ability to manage multiple complex projects with competing priorities in a highly regulated environment
- Strong financial stewardship skills, including budget ownership and resource allocation
- Demonstrated ability to influence and collaborate across senior leadership and cross-functional teams
- Proven track record of inspiring and engaging agency and creative teams to deliver breakthrough creative that drives brand and business impact
- Fluency in paid, owned, earned and shared strategies and journey based planning
- Excellent oral and written communication skills; executive presence and stakeholder management capabilities
- Strong quantitative background, which should include data management, analytics, market research, performance marketing and optimization, KPI tracking, dashboard management.
- Experience leading integrated marketing strategies across omnichannel ecosystems
- Experience leading integrated marketing strategies across omnichannel ecosystems
- Ability to scan external markets for trends and innovation, applying insights to Pfizer’s strategies
- Understanding of global regulatory and compliance frameworks relevant to marketing and product launches
- Track record of driving operational excellence and change management in large-scale initiatives
- Demonstrated agility and adaptability in dynamic business environments
- Passion for innovation and improving patient outcomes through strategic marketing
- Proficiency in Microsoft applications and familiarity with marketing technology platforms.
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Additional Job Information:
Work Location Assignment: Hybrid
#LI-PFE
The annual base salary for this position ranges from $176,600.00 to $282,900.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.
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“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
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Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
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Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
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