Oncology Country Brand Lead – North Africa
- Morocco - Casablanca
POSITION SUMMARY
The Oncology Country Brand Lead (CBL) for North Africa owns the strategy, performance, and lifecycle management of the assigned oncology brands across North Africa. Reporting to the Oncology Category Lead, the CBL defines and drives country-specific therapeutic area and brand strategies, leads planning and execution, and ensures strong coordination with cross-functional teams to achieve revenue, profitability, and growth objectives.
The CBL ensures all marketing activities support the lifecycle needs of the brands and are executed with excellence, quality, and full compliance. The role requires strong strategic thinking, operational discipline, and leadership within a matrix environment.
KEY RESPONSIBILITIES
1. Strategy Development, Execution Excellence & Cross-Functional Leadership
- Develop clear, insight-driven local brand strategies and tactical plans aligned with regional/global guidance. Ensure strategies reflect brand lifecycle needs and evolving market dynamics.
- Lead the Core Brand Team to align internal stakeholders.
- Generate and leverage customer and market insights to guide decision-making.
- Identify and address country-specific challenges and growth opportunities.
- Lead development of promotional campaign and programs and ensure appropriate content delivery across channels.
- Ensure the effective rollout and execution of promotional tactics through close collaboration with Sales team.
- Monitor performance trends, identify risks/opportunities, and adjust tactics as required.
- Build and maintain relationships with external stakeholders.
- Manage external agencies to ensure quality, compliance, and timely delivery.
2. Financial Ownership, Forecasting & Demand Planning
- Own revenue forecasting, A&P allocations and tracking against objectives.
- Ensure accuracy of forecasts and develop mitigation plans.
- Lead monthly brand and portfolio reviews.
- Conduct demand planning with supply to secure supply continuity and minimize obsolescence.
- Monitor ROI for marketing activities and optimize investments.
KEY ACCOUNTABILITIES
- High-quality Brand Plan aligned with local insights and strategic priorities.
- Operationally detailed tactical plan with KPIs and budget alignment, coupled with strong execution across functions and active prioritization of the budget, making trade off decisions based on the best ROI.
- Reliable, accurate forecasts and A&P management.
- Compliance with governance and quality standards.
EDUCATION & EXPERIENCE
- Bachelor’s degree in Pharmaceutical/Medical Sciences is preferred.
- > 5 years of pharmaceutical marketing experience, Oncology experience is preferred.
- Proven track record in brand strategy, execution, and cross-functional leadership.
TECHNICAL & LEADERSHIP SKILLS
- Strategic and operational business and marketing planning, with track record of strong execution and effective prioritization among/across brands.
- Ability to navigate complex matrix environments and to influence others without authority.
- Proficiency in English, French and local language.
- Objective-oriented, decisive, collaborative, courageous.
- Strong interpersonal and presentation skills.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)