Integrated Insights & Strategy (IIS) Therapeutic Area (TA) and Consumer insight, Sr manager
- Europe - Any Pfizer Site
- Spain - Madrid
- Europe - Remote
ROLE SUMMARY
As a function in the Global Commercial Analytics organization within Pfizer, Integrated Insights & Strategy (IIS) plays a critical role in enabling Pfizer’s commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.
The Integrated Insights & Strategy (IIS)Therapeutic Area (TA) and Consumer insight Lead, Sr manager, is accountable for the delivery of high quality and impactful strategic business decision support to business leaders in Obesity International Commercial Office team. This person will lead performance measurement, inform investment decisions, guide launch strategies for the obesity portfolio, as well as support the end‑to‑end obesity consumer insight agenda
The Integrated Insights & Strategy (IIS)TA and Consumer insight Lead, Sr manager, is accountable for the design and execution of analytics and insights plans and delivering actionable insights that result in direct business impact. This person must be a deep TA and Consumer insight expert, capable business analyst, agile project manager, and proactive thought partner.
ROLE RESPONSIBILITIES
Reporting to the Commercial Office IIS Lead, the IIS TA and Consumer Insight Sr manager will serve as the analytics expert to Obesity team in International Commercial Office. Key accountabilities include (but are not limited to) the following:
Market and Brand Analytics
Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of GCA capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed
Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders
Seek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer’s competitive advantage
Consumer Insight Strategy
Support the end‑to‑end obesity consumer insight agenda
Integrate patient experience, social and cultural dynamics, digital and community influence, trust and reputation signals, and cross‑category learning from consumer health, wellness, and retail to inform more human‑centered, future‑fit commercial strategies
Design and apply insights to inform service models, experience design, and long‑term adherence strategies,
Performance Management/Forecasting/Operating Plan Support
Proactively assess obesity portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained
Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.
Primary Market Research (PMR)
Leverage PMR as a core strategic capability that shapes problem framing, hypothesis testing, and executive decision‑making.
Pilot innovative research methodologies, behavioral science, psychology, decision science, integrate novel data sources to accelerate insight innovation.
Embed PMR into continuous test‑and‑learn systems that enable faster learning cycles and sustained business impact
Develop, commission and contract innovative and impactful market research, as needed, through approved vendors
Create and manage budgets associated with assigned activities
Accountable for meeting compliance and corporate SOP obligations of primary market research
Cross Functional Collaboration
Contribute to the advancement of GCA capabilities and enable the scaling of those capabilities
Share market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticals
Lead the alignment with other GCA teamsas well as other cross-functional partners to ensure cohesive activities with our stakeholders
Partner with marketing / media agencies to ensure consumer data is leveraged to inform strategy and execution
Facilitate best practice sharing and knowledge management
Basic Qualifications
Bachelor’s degree required, Masters preferred in a quantitative discipline
6+ years of multi-disciplinary experience with a preference for exposure to business analytics/finance, marketing, engineering, or other quantitative field
Preferred Qualifications
Knowledge of the pharmaceutical industry in International markets (all countries except US), including relevant data sources required to understand and generate insights about the market
Demonstrated experience across most GCA capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired
Familiarity with obesity market
Demonstrated experience in consumer‑led categories , data and insights (not only Rx pharma),
Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches
Ability to act as a strategic partner to commercial leadership
Capacity to quickly establish relationships of trust and credibility
Innovative and agile mindset; self-starter
Demonstrated analytics & insights expert
Demonstrated business acumen
Fluency in English
Location: Europe, Any Pfizer Site
#LI-PFE
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
Disability Inclusion
Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!
Se valorarán las candidaturas que puedan aportar certificados oficiales de discapacidad.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)