Integrated Insights and Strategy (IIS) Lead - India
- India - Mumbai
ROLE SUMMARY
This role will lead the India IIS team delivering high quality and impactful strategic business decision support to business leaders in India. This person will lead performance measurement, inform investment decisions, and guide inline and launch strategies for priority brands/portfolios. Also accountable for the design and execution of analytics and insights plans and delivering actionable insights that result in direct business impact. This person must be a deep market expert, capable business analyst, agile project manager, and proactive thought partner.
He/she will serve as the Analytics expert to Country teams in India.
Key accountabilities include (but are not limited to) the following:
Market and Brand Analytics
Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of GCA capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed
Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders
Seek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer’s competitive advantage
Proactively identify the need for resources/capabilities to deliver against analytic priorities
Performance Management/Forecasting/Operating Plan Support
Proactively assess BU and country portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained
Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.
PMR Management
Develop, commission and contract innovative and impactful market research, as needed, through approved vendors
Create and manage budgets associated with assigned activities
Accountable for meeting compliance and corporate SOP obligations of primary market research
Cross Functional Collaboration
Contribute to the advancement of GCA capabilities and enable the scaling of those capabilities
Share market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticals
Lead the alignment with other GCA teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders
Facilitate best practice sharing and knowledge management
PROFESIONAL EXPERIENCE AND OTHER REQUIREMENTS
Basic Qualifications
10+ years of multi-disciplinary experience with a preference for exposure to Business Analytics, Finance, Marketing with a demonstrated ability to analyze large datasets and present insights to stakeholders
Preferred Qualifications
Knowledge of the pharmaceutical industry in India, including relevant data sources required to understand and generate insights about the market
Demonstrated experience across most GCA capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired
Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches is an advantage
Ability to act as a strategic partner to commercial leadership
Capacity to quickly establish relationships of trust and credibility
Innovative and agile mindset; self-starter
Demonstrated analytics & insights expert
Demonstrated business acumen
People Management skills
Fluency in English
Professional Characteristics
Analytical Thinker: Understands how to synthesize facts and information from varied data sources, both new and pre-existing, into discernable insights and perspectives; takes a problem-solving approach by connecting analytical thinking with an understanding of business drivers.
Strong Data and Information Manager: Understands and uses analytical skills/tools to produce data in a clean, organized way to drive objective insights.
Exceptional Communicator: Can understand and translate complex, technical findings of the team into commentary that facilitates effective decision making by local clients.
Relationship Manager: Acts as a thought partner and brings forward recommendations/questions that influence stakeholders.
Influencer: Clearly articulates expectations, capabilities, and action plans; actively listens with others’ frame of reference in mind; appropriately shares information with team; favorably influences people without direct authority
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market ResearchBreakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)