Sr. Associate, Paid Social
- United States - Pennsylvania - Collegeville
- United States - New York - New York City
ROLE SUMMARY
As part of the Chief Marketing Organization the Sr. Associate, Paid Social will be part of the Performance Marketing team. This individual will play a critical role driving the successful execution of Pfizer’s social media campaigns. The role is designed for individuals who have already mastered the basic principles of paid social media and are ready for increased responsibility when it comes to campaign creation and performance. The Sr. Associate will be part of our newly created In-House team, which leads social media from strategy to implementation. The ideal candidate will act as the day-to-day steward of activation activities with a proven track record in hands-on management and optimization.
ROLE RESPONSIBILITIES
Responsible for the day-to-day maintenance of Pfizer social accounts such as performance monitoring, account optimization, and budget pacing.
Collaboration with Paid Social Managers and Senior Managers on project management and prioritization of tasks across a fast paced and dynamic set of brands
Management of all launch activities, i.e. trafficking, uploading, and QAing new materials once approved.
Data extraction and campaign analysis including the identification of trends, insights, and areas for optimization on a monthly, quarterly, and ad hoc basis.
Completion of in-depth marketplace and competitive research to inform campaign planning.
Understanding of native social platform and Privacy approved 3P audiences to assist in constructing campaign strategy
Expertise and advanced utilization of Paid Social media platforms/tools, i.e. Meta, Reddit, Pinterest, TikTok, X
Communication and collaboration with key external stakeholders, i.e. agency teams, creative teams, social platform teams
BASIC QUALIFICATIONS
Applicant must have a bachelor's degree with at least 2 years of experience of hand-on experience exclusively in paid social campaign management; OR a master's degree with more than 0+ years of experience; OR an associate's degree with 6 years of experience; OR a high school diploma (or equivalent) and 8 years of relevant experience.
Experience in the Pharma vertical preferred.
Proficiency with all major social media platforms.
Familiarity with in-platform campaign optimizations.
Hands-on keys campaign and ad building.
Knowledge of tagging implementation and measurement best practices across social platforms.
Strong analytical abilities with the capability to interpret data, identify insights, and make data-driven recommendations for optimization.
Excellent verbal and written communication skills, with the ability to clearly explain performance results and rationale for any decisions made.
Ability to work well with multiple stakeholders across different projects under strict deadlines.
Additional Job Information:
Last Date to Apply: March 23, 2026
Work Location Assignment: NYC or Collegeville, PA; Hybrid
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)