Omnichannel Content Design & Digitalization
- Italy - Rome
Introduction
Pfizer is seeking a pragmatic, knowledgeable and forward-thinking Omnichannel Content Design & Digitalization to bring engagement campaigns to life in Italy. You will be responsible for overseeing and managing all aspects of our content creation with particular focus on digitalization approval and delivery.
Working closely with local Marketers and Omnichannel Marketing team, you will combine creative intelligence, editorial precision, and GenAI fluency to digitalize approve and deliver messaging, visuals, and formats.
The candidate will report to the Omnichannel Marketing Strategy Lead in the Country management organization and will be coordinated by the Content Excellence coordinator.
Why Patients Need You
The candidate will report to the Omnichannel Marketing Strategy Lead in the Country management organization and will be coordinated by the Content Excellence coordinator.
Key Experience Offer of this Role
Be part of CreateSmart, an extensive international program aiming to build in house capabilities to speed up content creation and approval also leveraging AI tools
Join a local team of Omnichannel Content Design & Digitalization working in agile in synergy with local Omnichannel Project Managers
Primary Responsibilities
Content digitalization/publishing on Content Management System
Support the medical review approval workflow by creating projects, completing metadata, managing anchoring and all requirements
UX design (email, website, etc.) in line with brand and compliance guidelines
Graphic design for banners supporting marketing communications and paid media
Video editing for video creation and adjustments
Collaborate with Omnichannel Project Managers on editorial planning, ticketing, and delivery, ensuring production and approval SLAs
Apply Content Excellence best practices and contribute to documenting learnings and local guidelines
Leverage approved generative AI tools to accelerate production and adaptations, in compliance with company policies
What You Offer
Basic Qualifications:
Leverage approved generative AI tools to accelerate production and adaptations, in compliance with company policies
· Extensive experience 4-5 y in similar roles in a complex, cross-BU, regulated environment
· Working knowledge of Italian Healthcare System is nice to have
Hard skills
Advanced proficiency in CMS platforms and web components (eg Wordpress, Adobe Experience)
Advanced proficiency in UX design tools (Figma, Adobe XD)
Strong familiarity in CRM / Marketing Technology ecosystems (eg. Salesforce Marketing)
Strong familiarity with approval workflows, including ticketing and workflow management
Strong familiarity graphic proficiency in Adobe Creative Cloud (Photoshop, Illustrator, Premiere)
Foundational skills in motion and video editing
Ability to write and adapt non‑scientific copy aligned with key messages and brand narratives
Strong familiarity with generative and workflows AI tools
Soft skills
Strong attention to detail, content quality, and reusability.
Results‑driven mindset with a focus on continuous improvement; ability to manage high volumes and tight deadlines.
Cross‑functional collaboration with Marketing, Medical, Compliance, and Insights teams, supported by clear and effective communication.
Curiosity for emerging technologies and a proactive approach to controlled experimentation
Embeds compliance as part of the organizational culture
Fluency in written and spoken English; Italian mother tongue
Work Location Assignment: Hybrid
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms – allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
Disability Inclusion
Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer, ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!
Breakthroughs that change patients’ lives
Research confirms what intuition tells us: that purpose-driven companies perform better, are more innovative, attract and retain the best people, and know how to unleash the power of those people. Pfizer’s purpose—Breakthroughs that change patients' lives—fuels everything we do and reflects our passion for building on our legacy as one of the greatest contributors of good to the world.
Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
- Providing Benefits and Time off for the Moments that Matter to ensure Pfizer colleagues have the time away from the office to recharge, recover and return to work as the best version of themselves. Vacation, Holiday time and Sick time are just the beginning, with a 12 week parental leave policy for both parents of a new born, 10 day of caregiver leave for those times when your family needs you whether it’s a child, spouse or parent, bereavement leave, and additional country-specific programs.
- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)