Senior Manager, Institutional Customer Marketing, Platforms, Portfolio & Brand
- United States - California - San Diego
- United States - Illinois - Lake Forest
- United States - Florida - Tampa
- United States - New York - New York City
What You Will Achieve
The US Commercial organization, which is in the Global Hospital & Biosimilars organization, is comprised of over 200 products, spanning more than 10 therapeutic areas, with annual revenue of over $2.5B.
The Senior Manager, Institutional Customer Marketing, is responsible for execution of marketing tactics for the U.S. Hospital & Biosimilar portfolio. In this role, the colleague will support the Directors of Customer Marketing (Brands, Platforms and Portfolio) and partner with internal and agency partners to create and maintain product sales and marketing assets and digital platforms that effectively reach and drive awareness among key sterile injectable, biosimilar and surgical customer audiences including hospital clinicians/pharmacy, Group Purchasing Organizations (GPOs) and Integrated Delivery Networks (IDNs). This role is part of the US Hospital Marketing and Communications Team, which supports the promotional marketing and customer communications strategy and implementation for the US Hospital & Biosimilar business.
The role will involve working cross functionally with key stakeholders in Portfolio, Sales, Account Management, Medical, Legal, Regulatory and PGS, among others, internal marketing team members, and external agency partners.
The Senior Manager, Institutional Customer Marketing, Platforms & Brands, reports directly to the Customer Marketing and Communications Lead.
How You Will Achieve It
This role will be responsible for driving tactical implementation and execution of marketing strategy throughout the Hospital and Biosimilar portfolio.
Lead the development of sales tools and marketing assets—including Digital Sales Presentations (DSPs), Rep-Triggered Emails (RTEs), HQ Emails, Print Leave-Behinds, Digital Ads, and more.
Manage marketing development and approval processes and timelines, working closely with external agency partners and internal reviewers.
Maintain and update content on Pfizer Hospital website, in partnership with agency and Pfizer development partners.
Manage print resource utilization and distribution to support field force needs.
Prepare field force implementation guides and related resources to support customer-facing colleague use of marketing assets.
Monitor marketing tactical performance. Regularly solicit qualitative field force, customer and other key stakeholder input on marketing materials alongside quantitative key trends including utilization, customer engagement data, and industry/competitive trends to identify continuous improvement and optimization opportunities.
Monitor Pfizer Digital Readiness Team (DRT) Guidelines to ensure that all sterile injectable digital assets are compliant with the latest guidelines. Coordinate with Regulatory on required updates, as needed.
In collaboration with Medical colleagues, monitor USPI label changes and ensure appropriate and compliant updates to marketing resources on an as needed basis.
Support development of marketing strategies and product launch plans, leveraging effective omnichannel approaches to drive effective customer communication and engagement, in partnership with Director, Institutional Customer Marketing, Platforms and Director, Institutional Customer Marketing, Brands.
Support content development at relevant sterile injectables conventions and congresses.
Collaborate with Marketing and Communication colleagues to drive adoption of implementation of omnichannel marketing best practices and CMO standards (Adobe AEM, Adobe Franklin, etc.)
Effectively partner with Marketing and Communications colleagues to drive internal awareness and utilization of marketing assets and ensure effective and complementary customer communication regarding platform and brand product availability and supply status.
Here Is What You Need (Basic Requirements)
Undergraduate degree in marketing, business, or related area.
7+ years’ experience in pharmaceutical marketing and/or sales.
Bonus Points If You Have (Preferred Requirments)
Experience developing marketing assets and content; website management or development experience preferred.
Strong project management experience; track record of reliable and timely marketing planning and execution.
Demonstrated understanding of how marketing strategy and tactics advance business results.
Overall marketing skills including marketing strategy; customer targeting; tactical planning; marketing piece creation; digital advertising and social media; measurement and reporting. Experience working with agency partners preferred.
Strong knowledge of healthcare and biopharmaceuticals industries.Preferred knowledge of hospital generics / sterile injectables market. Preferred experience supporting sales teams (knowledge of sales tools, sales cycle, customer profiles, etc.).
Proven ability to work effectively and inclusively in teams with diverse internal and external stakeholders, including senior leaders; influence, negotiation and stakeholder management skills.
Excellent written and oral communications skills, including presentation/PowerPoint skills.
Able to work to tight deadlines, manage multiple projects at once and maintain professionalism under pressure.
Proactive self-starter, and able to work independently. Team player. Entrepreneurial mindset.
Sterile Injectable, Surgical and/or Biosimilar experience preferred
MBA preferred.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Hybrid
Last Date To Apply: April 13, 2026

The annual base salary for this position ranges from $124,400.00 to $207,400.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

* The annual base salary for this position in Tampa, FL ranges from $111,900.00 to $186,500.00.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.
U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future.

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EEO & Employment Eligibility
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Each word in our purpose has meaning and reflects the value we strive to bring to patients and society:
“Breakthroughs” - These are the innovations, scientific and commercial, that we seek to deliver every day. All colleagues, regardless of role, level or location, strive for breakthroughs every day.
“Change” - We want to do more than simply improve patients’ medical conditions; we want to dramatically change their lives for the better.
“Patients’ lives” - We consider not only patients, but everyone they touch—including their families, caregivers, and friends—and everything they love to do. It’s an intentionally holistic view.
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Every decision we make and every action we take is done with the patient in mind—and to nurture an environment where breakthroughs can thrive.
Our Values
To fully realize Pfizer’s purpose, we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
The “how” is represented by four simple, powerful values—courage, excellence, equity, and joy—that define our company and our culture.
Courage: Breakthroughs start by challenging convention, especially in the face of uncertainty or adversity. This happens when we think big, speak up, and are decisive.
Excellence: We can only change patients’ lives when we perform at our best together. This happens when we focus on what matters, agree who does what, and measure our outcomes.
Equity: We believe that every person deserves to be seen, heard, and cared for. This happens when we are inclusive, act with integrity, and reduce healthcare disparities.
Joy: We give ourselves to our work, but it also gives to us. We find joy when we take pride, recognize one another, and have fun.
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Benefits at Pfizer
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues. Our Pay for Performance Philosophy and Practices reward colleagues based on the contributions they make to our business.
Our Competitive Benefits Programs help our colleagues by:
- Promoting Health and Wellness to help colleagues maintain and improve their physical and mental wellbeing. Pfizer offerings include health and disability insurance, preventative health programs, medical screenings, free or reduced-cost vaccinations, discounts on Pfizer products, mental health support, nutrition and fitness counseling and more.
- Strengthening Colleagues’ Financial Security by providing company contributions to retirement plans, life insurance and financial planning education to help colleagues achieve their financial goals.
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- And so much more, depending on your country and site, Pfizer offers childcare facilities or discount programs, on-site health and/or fitness centers, movement and mindfulness solutions, “Log in for your Day” work flexibility and so much more.
For U.S. based jobs, view an overview of Pfizer’s U.S. benefits program (opens in a new window)